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Purpose -The purpose of this paper is to examine whether the accounting curriculum fits business demand. More specifically, it determines competencies that Greek companies demand from higher education[1] graduates and addresses any mismatches between the market's needs and the academic accounting/business curriculum through a survey in Greece. Design/methodology/approach -Using a survey to reveal their perceptions' differences, the sample included 166 students, 25 lecturers/professors from a department of Accounting and Finance (Higher Education) and 155 companies. Findings -The results provide evidence that all these groups have different perceptions of the curriculum. Practical implications -The study suggests ways to improve the academic accounting curriculum. Originality/value -To the best of the authors knowledge, there is not any previous study that examines these parameters in Greece.

This study investigates the extent to which Greek firms have implemented various traditional and currently developed management accounting practices, the benefits received from those practices and the intentions to focus on specific practices in the future. The findings indicate, that, overall the rates of adoption of traditional management accounting practices were marginaly higher than the currently developed techniques. However, there were techniques such as budgeting and formal strategic planning, which were more widely practiced than those found in previous surveys. Also evidence suggests that firms are willing to place greater emphasis in the future on currently developed techniques instead the traditional ones, particularely performance evaluation techniques and strategic management accounting.

The present study examines the explanatory power of one value based performance measure (Economic Value Added) and three other traditional accounting measures (Earnings Per Share, Return On Investment, Return On Equity) in explaining stock market returns in the framework of Athens Stock Exchange for the period 1996-2005. Methodology is based on studies performed for the same capital market by

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