This study aims to explore the feministic strands in Pakistani advertisements. The focus of this paper is to analyze the implied meanings of these advertisements, which seem to break the gendered stereotypes and normalize feministic viewpoints about the ideal body, complexion and gender roles. This paper presents the linguistic and visual analysis of the ads, focusing on their breakdown of gender-based stereotypes and their demonstration of feministic messages in the Pakistani cultural context. The interdisciplinary theoretical underpinning for this study includes the visual multimodal of Kress and Leuwen (1996). A close analysis of Pakistani advertisements shows that most of the companies are defying the socio-cultural stereotypes regarding women and are presenting the feministic stances as a new normal. By focusing on the notion of change, this paper argues that this altered approach of the advertisement companies is an attempt to transform the traditional attitude of Pakistani patriarchal society towards social and cultural gender roles of women.

Purpose: This research aims to explore the world of fairies in a comedy, A Midsummer Night’s Dream (1605) written by William Shakespeare. This study proposes that the concept of fairies described by William Shakespeare is mere supernatural rather than being philosophical as the Elizabethan age itself is defined for its prudence and emerging philosophies. Further, This study intends to present an alternative perspective on Elizabethan Fairies. Methodology: This research is hermeneutic in approach and descriptive in nature. The sources are collected in the form of both print and web. The primary text used for this research is Shakespeare's A Midsummer Night’s Dream (1605). Findings: Shakespeare not only changes the physiognomy of Elizabethan fairies but also alters the functions that are associated with them.Elizabethan Fairies were known for their awe and evil-doing but the world of fairies that Shakespeare describes in the play is to some extent altered. Aplication of the study: This study is relevant to the field of literature, Elizabethan Literature ,and Occult philosophy. Students and researchers of Elizabethan drama will find it useful. Novelity or Originality of the study: The study is hitherto a novel approach to Elizabethan supernatural powers. By considering this alternative viewpoint, this qualitative study intends to study the world of fairies of this play in depth by focusing on multiple standpoints of the Elizabethan age contradicting with Shakespearian fairies characterized in A Midsummer Night’s Dream.