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This article is the first attempt at mapping the pilgrimage landscape in contemporary Estonia, reputedly one of the most secularized countries in Europe. Based on fieldwork on three case studies — the Estonian Society of the Friends of the Camino de Santiago, the Pirita-Vastseliina pilgrim trail, and the “Mobile Congregation” — we have identified three distinctive features that shape the Estonian pilgrimage scene. The processes of Caminoization and heritagization characterize pilgrimage on a European scale, while the phenomenon that we call “bridging” has a more local flavor. Bridging refers to using pilgrimage to create connections between the Church (of any Christian denomination) and “secular” people. Historically a Christian practice, pilgrimage has transformed into something much more ambiguous. Thus, people often perceive pilgrimage as religion-related but still inherently secular. As the relationships between institutionalized religion and the vernacular world of beliefs and practices are multivalent, there is evidence of an ongoing “re-Christianization” of pilgrimage.

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Denmark, Estonia, and Sweden are, if measured by certain sociological criteria, considered to be three of the world’s most secular countries. Nature—forests, pristine beaches, and the countryside—plays a specific role in the allegedly secular discourse of the mainstream populations of these nations. Not only is it almost without exception deemed as a positive asset worthy of protection, it is also thought of as holding certain existential qualities. Based on ethnographic fieldwork and interviews, this article suggests that Alfred Schutz’s conceptualization of transcendence—further developed by Thomas Luckmann—can be used to describe the existential experiences in nature of contemporary secular people. The article results in a suggestion for an operational definition of transcendence.

The article analyses the treatment of religion and nonreligion in two current permanent exhibitions at the Estonian National Museum in the light of a Estonian national narrative which is critical of religion/Christianity. National narratives are concurrently a process and an outcome and therefore it is important to study how that narrative changes over time, as it reflects changes in society. The article also studies how culture and religion are represented in the aforementioned exhibitions and how they support the recently emerging phenomenon of separating religion from culture.