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PurposeThis paper aims to facilitate researchers, practitioners and policymakers in understanding and managing the impact of the black swan event – COVID-19 on work from home in the social science subject area through bibliometric analysis. For this purpose, the authors analyzed publications from the Scopus database.Design/methodology/approachIn this paper, the authors conducted bibliometric analysis based on two major techniques: performance analysis and science mapping. The authors applied VOSviewer and Biblioshiny to address the research questions of present study. The study explored the hot trend topics and summarized them with discussions and implications.FindingsBased on the analysis of 500 publications, the authors present an overview of performance and science mapping from the perspective of different aspects such as publication output and authors. Also, authors visualized the text mining by co-word analysis forming nine clusters as well as mapping trend topics. The existing publications were divided into ten clusters according to different keyword analyses: Leadership, Mental health, Technology, Crisis Management, Gender, Challenges, well-being and Work-life balance.Research limitations/implicationsSample from the Scopus database is not exhaustive, and the dataset may be skewed due to the adoption of the selection criteria. The authors’ concentration was on academic publications in English that excludes potentially intriguing and pioneering studies done in other languages. The study area was limited to social science only.Practical implicationsThe paramount lesson is that the COVID-19 quandary is multifaceted, necessitating not simply adaptations to current strategies but also an understanding and analysis of advancements in the economy, commerce and society. According to the analysis presented above, to overcome the COVID-19 “black swan event”, managers must think ahead. The analysis gives leaders and decision-makers a range of useful information on work from home (WFH) difficulties in COVID-19, as well as initiatives and revisions that must be implemented at the economic, social and scientific aspects when dealing with such uncertainties. The findings also aid managers in forecasting the need for sophisticated technology, organizational agility and resilience to attain the desired direction of progress.Originality/valueWith a focus on addressing WFH during COVID-19 from social science perspective and to synthesize its future research directions systematically, the authors performed Bibliometric analysis both with VOSviewer and Biblioshiny, in order to enhance the overall analysis for higher accuracy and more reliable results that is unique value addition and contribution to the existing literature.

The present research paper is an attempt to understand the role of mediating variables in the relationship of cause related marketing and customer Value. Based on the literature review, the role of service quality and perceived risk as mediators has been analysed in depth. The data for the study has been collected from mobile subscribers of the select telecom companies that were running cause campaigns. The results of the research showed higher total effect than direct effect, which signalled the role of mediators in the relationship of cause related marketing and customer value. Furthermore it is evident from the analysis that service quality has a direct and significant impact on the relationship of Cause related marketing and customer value, as compared to the perceived risk. This research study emphasizes the role of Cause Related Marketing in enhancing customer value via service quality.