Limited research has examined American collegiate coaches’ perceptions of collecting data for informing training practices. The purpose of this study was to examine collegiate coaches’ perspectives and needs for collecting data from their athletes using a qualitative approach. Four focus groups were conducted with NCAA Division I coaches ( N  =  13) at a mid-sized liberal arts university. Coaches were asked how they could benefit from collecting data from their athletes, how they would use the data to answer questions about athletes’ performance, what data they would want to collect, and what concerns they had regarding data collection. Principles of thematic analysis were used to analyze the interviews. Most coaches (54%) felt that collecting data would provide evidence needed to support training methodologies, and they would benefit (i.e. make improvements to coaching and athlete training) from monitoring progress in their athletes (61%). Regarding performance questions, coaches were interested in utilizing a biomechanist to conduct movement analyses (23%) and assessing athletes’ mental and emotional states (23%). Coaches wanted to monitor athletes’ fatigue, recovery, mental health states, and health behaviors (i.e. sleep and diet; 15%). Coaches expressed concerns over finding an optimal time to test athletes (8%) and effective presentation of data to athletes (23%) while limiting body composition assessments due to athlete discomfort (15%). Findings from these focus groups suggest that coaches would like to collect data to learn more about athletes’ physical and mental states, but several logistical and practical concerns still exist regarding how to efficiently collect and utilize the data.