holds a Ph.D. in Business Administration and Management from Università Bocconi, Milan. His research involves the consumption of market minorities (migrants, gays, elderly consumers, bottom-of-the-pyramid consumers) as well as the consumption of collective goods (public space and public health). His research has appeared in the

Original citation:Demangeot, Catherine , Broeckerhoff, A. , Kipnis, E. , Pullig, Chris and Visconti, Luca M. (2015) Consumer mobility and well-being among changing places and shifting ethnicities. Marketing Theory, volume 15 (2): 271-278 http://mtq.sagepub.com/content/15/2/271.abstract Publisher: SageCopyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders. 2 Consumer mobility and well-being among changing places and shifting ethnicities Abstract (Market)places are spatial entities which individuals and groups might experience as meaningful. By highlighting the role of place in ethnic consumer research, this article argues that increased mobility and changing places render relatively stable notions of ethnicity outdated. We identify three main trajectories to revitalize future research on ethnicity. First, we demonstrate the need for research on ethnic identity to be underpinned by better understanding of the role of place in identity processes. Second, we contend that the established migration/acculturation paradigm should be replaced by the mobility/adaptiveness paradigm. Third, we consider the profound effects of inter-ethnic contact among mobile and immobile populations within shared places on individual and societal well-being. CURVE is the Institutional Repository for Coventry University

No abstract

Christmas markets, originating in Germany in the Middle Ages, have transformed from small-scale, local consumption spaces into a global icon for Christmas consumption behaviours. What has facilitated this rise to a global cultural commodity for experiential consumption? Tracing the history of Christmas markets, we highlight two characteristics that have facilitated their iconicity: openness across historical and cultural contexts and an ability to incorporate a variety of complex meanings that have, at different points, "masked" or enhanced their commercial nature. We argue that the maintenance of Christmas markets as marketplace icons will rely on their ability to continue to adapt to the consumption zeitgeist of the multiple environments where they operate.