The term e-learning was introduced in the 1990s with the emergence of new technology-based education where information was transferred via the internet. Most Universities have incorporated e-learning to enhance teaching and learning. This enhancement came with several challenges in developing countries. E-learning has been viewed as a positive initiative in Higher Education Institutions (HEIs) as it is said to improve opportunities for critical thinking, develop better problem-solving abilities and assist in the improvement of productivity and efficiency of employees. In other words, e-learning is one of the forms of building capacity as the advantages are not only limited to HEIs they go beyond the workplace as well. It is for this reason that researchers need to engage in continuous research on how to improve e-learning so it can be beneficial to universities. This article seeks to understand the Learner Management System (LMS) MOODLE use in enhancing teaching and learning. There are four research questions which the study seeks to address. In addressing the research questions a mixed-method approach was used where six participants at the University of Kwa-Zulu Natal were interviewed on one-on-one interviews and 501 questionnaires were collected from student participants. The results revealed that one of the main reasons why MOODLE was chosen as a LMS is that it is a free open system. Moreover, participants highlighted that the use of MOODLE is limited at the university as it is mostly used for uploading notes. Based on the information gathered from participants and literature some recommendations were given on how universities can utilise MOODLE to its best capacity.
E-Learning has been viewed as a positive initiative in Higher Education Institutions (HEIs), as it is said to improve opportunities for critical thinking, develops better problem solving abilities and assists in improvement of productivity and efficiency of employees. For HEIs to benefit from the advantages of e-learning there needs to be continuous research done on how best can HEIs ensure that there is successful and sustainable e-learning. Secondary data literature was reviewed and in collecting primary data six participants from one of the South African HEIs (UKZN) were interviewed. Information gathered through primary data collection was in line with the information obtained from literature. The difference was when the primary data revealed additional factors which are essential for successful and sustainable e-learning. These includes the importance of finances and regular discussions and engagements with champions/experts and research in the field of e-learning. Most of the literature highlights the importance of engagements with students, faculty and academic staff and not much emphases is placed on engagement with all stakeholders. This paper concluded by providing recommendations which needs to been considered by HEIs on how best they can achieve successful and sustainable e-learning.
Objective - SMEs often fail to market their business and their green marketing initiatives effectively. This paper assesses how the promotion of green social media marketing could provide a possible solution to SMEs failed marketing efforts within the metropoles of Nelson Mandela Bay and Buffalo City in the Eastern Cape Province of South Africa. Methodology/Technique - An empirical study was conducted following a descriptive quantitative research approach in which 150 self-administered structured questionnaires were distributed to respondents. Findings - It was found that most SMEs do not make use of green social media marketing but are aware of the benefits it could offer. Novelty - The study provides guidelines to the owners of SMEs on how to successfully implement green social media marketing. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Green marketing; social media marketing; green initiatives; social media; SME’s Reference to this paper should be made as follows: Beck, S.B; Deliwe, A.P; Smith, E.E. (2021). Assessing SME Perceptions of Using Green Social Media Marketing, Journal of Management and Marketing Review, 6(1) 65 – 72. https://doi.org/10.35609/jmmr.2021.6.1(7)
The purpose of this research paper is to use the 6Ps of societal marketing to investigate consumer awareness of green products in Polokwane, South Africa. A quantitative approach was followed in this study where the empirical investigation was carried out using a self-administered questionnaire. Primary data were collected from 410 respondents, to understand their awareness of green products. The 6Ps of societal marketing were used to construct a questionnaire that was distributed online, using different social media platforms. The findings indicate consumers' experiences with green products relative to the 6Ps of societal marketing. There is a concern that some consumers are unaware of green products and that green products are not easily accessible and are expensive. The study contributes to making practical recommendations to marketers on how they can improve the awareness of green products while considering the concept of societal marketing. Keywords: Consumer awareness, green products, societal marketing, 6Ps.
Greenhouse gas (GHG) emission and its associated effects have been a debate in literature for many years (Hoffman, 2011:5; Williams & Schaefer, 2012:175; Whitmarsh, 2011:690). According to Jackson (2016), climate change is seen as a yearly change within the earth's climate that is a result of changes in its atmosphere, as well as interactions between the atmosphere and other chemical, geologic, geographic and biological factors within the earth's system. Climate change has primarily caused a warming effect of the earth's atmosphere that has affected all aspects of life (Pachauri & Reisinger, 2007:7). While there are limited studies that measure greenhouse gas emissions arising from the entire global food chain, there have been estimates of GHG emissions attributable to global agricultural production (Garnett, 2011:23). Energy consumption is one of the biggest challenges food retailers are facing as it not only increases overhead costs but also GHG emission (Tassou, Hadawey & Marriott, 2011). Garnett (2011) alleges that the food chain produces greenhouse gas (GHG) emissions at all stages in its life cycle, from the farming process and its inputs, through to manufacture, distribution, refrigeration, retailing, food preparation in the home and waste disposal. Technological improvements, while essential, will not be sufficient in reducing GHG emissions. The combination of population growth and rising per capita anticipated consumption of meat and dairy products will undermine the cuts that technological and managerial innovation can achieve. Over the last few years food retailers in South Africa started to focus their attention towards GHG emissions, but there is still no framework for food retailers to reduce GHG emissions in South Africa (Tassou et al. 2007:2988). Various studies have argued that the food and drink, transportation, and construction industry sectors are regarded as the most significant contributors to GHG emissions (European Commission, 2006; SEI, WWF & CURE, 2006 and UNEP, 2008). Significant changes in food production and increases in food transport have resulted. The production of food on farms has become increasingly mechanised, large-scale, and specialised; and food supply chains have become more complicated and transport-intensive (Roelich, 2008). Food retailers are contributing to GHG emissions by means of electricity usage through refrigerator equipment, lighting, heating, air conditioning, baking and other secondary services. There is no general strategy for food retailers to reduce GHG emission and minimal research has been done in this sector (Tassou et al, 2011). Keywords: climate change; food retailers; greenhouse gas emission; perceptions; strategies
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