No abstract

Traceability systems are an important tool (1) for tracking, monitoring, and managing product flows through the supply chain for better efficiency and profitability of suppliers, and (2) to improve consumer confidence in the face of serious food safety incidents. After the global bovine spongiform encephalopathy (BSE) crisis affected producers, consumers, trade, and the health status of animals and humans, new systems to help confirm the status of cattle products along the supply chain from farm to fork were implemented in many countries (Trautman et al. 2008 ). In this study, people's overall food safety beliefs are explored with the main objective of measuring the link between their food safety beliefs and their attitudes toward traceability. A comparison is made among English-speaking Canadians, French-speaking Canadians, and Japanese consumers. In the study, an Internet-based survey was used to collect data from nationally representative samples of the population in Canada-English (1275), Canada-French (343), and Japanese (1940) in the summer of 2009. Respondents' interests in traceability systems are clearly linked to their sense that the industry is primarily responsible for any food safety outbreaks. Moreover, it is clear that certain segments of the population in all samples feel strongly about the importance of farm to fork traceability in beef; thus, policymakers may wish to consider extending traceability beyond the point of slaughter as a way of encouraging beef sales in Canada.

Traceability systems are becoming an important tool for tracking, monitoring and managing product flows through food supply chains. Traceability can be used as a method of certifying production, processing and nutritional credence attributes of food products. Environmentally sustainable production is a credence attribute that is gaining in importance in the eyes of consumers. In this research, the importance of traceability in verifying environmentally sustainable production practices is examined. The data were collected in online surveys related to consumer's perceptions and concerns about food safety, trust and reported behaviour related to meat consumption in three countries – Canada, the US and Japan. Determinants of traceability in verifying environmentally sustainable production practices include respondents' locus of control about food safety, food purchasing characteristics such as whether they normally buy organic products or shop at supermarkets and general traits such as worry and trust. In comparing across countries, there are significant differences in the interests in traceability to verify environmentally sustainable production practices and in the determinants of level of importance ascribed.

In this study, Canadian household meat consumption behavior in exotic (deer and elk meat) and traditional meats (beef, pork, chicken, turkey, bison, and seafood) is examined. This research introduces some differences in public response to transmissible spongiform encephalopathies (TSE) risks across consumer segments from different sources of meat supply, including hunted meat. The analysis uses a combination of survey and household meat purchase data that include a balanced household panel of 2,393 households per year across time. A two‐step estimation procedure is used with a probit model in the first step (consume or not) and a doublelog–translog two‐stage demand system in the second step (level of consumption). It is assumed and tested that household sociodemographics, consumers’ risk perceptions/attitudes, and media coverage of bovine spongiform encephalopathy (BSE) and chronic wasting disease (CWD) are underlying demand shifters in consumers’ daily meat purchase decision. The results suggest that households who obtain venison from hunting show the highest confidence in venison safety. Exotic meat preferences negatively affect traditional meat consumption in the daily diets of households who purchase traditional meats from stores and obtain venison from hunting. In response to the media coverage of BSE and CWD, exotic meat eaters are less sensitive to animal disease media information than the general population.

No abstract