It was aimed to reveal the effects of financial, functional, individual and social value perceptions on hedonic and utilitarian shopping motivations within this study. In this direction, a questionnaire was conducted to people over the age of 18 in cities representing 12 regions of Turkey and 2857 questionnaires were put into consideration in total. Confirmatory factor analysis and structural equation modelling (SEM) were applied to data. According to findings it was identified that the luxury value perception has influence over hedonic and utilitarian motivations. The individual value dimension of luxury perception has the highest effect on hedonic motivations and social, financial and functional value dimensions follow it respectively. And the relative effect of functional luxury value perception also has the highest effect on utilitarian motivations and the financial, individual and social values follow respectively. It was found that, while all these perception's effects have positive impacts, only the social value perception has a negative impact on utilitarian motivations.

<b><i>Introduction:</i></b> Obesity and overweight are important public health problems. Mindfulness can promote healthier living and dietary habits, which might support weight loss. This study aimed to evaluate the relationship between eating awareness and body mass index (BMI) and body composition in adults. <b><i>Methods:</i></b> This cross-sectional analytical study was conducted with 446 volunteers. The heights, weights, and waist circumferences of the participants were measured, and bioelectrical impedance analyses were performed. A sociodemographic information form prepared by the researchers and the Turkish version of the Mindful Eating Questionnaire (MEQ) were administered to the volunteers. <b><i>Results:</i></b> In this study, 31.2% (<i>n</i> = 139) of the participants were overweight and 46.9% (<i>n</i> = 209) were obese. There was no statistically significant relationship between gender and BMI. The total mean MEQ score was found to be 88.26 ± 13.3 (53–144). The awareness scores of women of normal weight were statistically significantly higher than those of women with obesity (<i>p</i> = 0.001). There was no difference between BMI categories and awareness scores among male participants. While participants with obesity had higher scores for eating disinhibition, their eating control, eating discipline, and interference scores were lower than those of participants with normal weight (<i>p</i> &#x3c; 0.001). A weak statistically significant correlation was found between the awareness subdimension of the scale and the ages, BMIs, waist circumferences, and body fat rates of the participants. <b><i>Conclusion:</i></b> It was observed that mindful eating was lower in women with overweight and obesity than that in women with normal weight. We believe that it is important to increase awareness of eating in order to protect against the diseases caused by obesity and for a healthy life.

The aim of this study which derives its generation data from generation Z is to analyze the effect of electronic word-of-mouth communication (e-WOM) on the conspicuous and materialist consumption. The sample of this study consists of 12th grade students, representing the generation Z, who were born in 2000 and after. Students were selected from a total of 26 high schools in four districts of Balıkesir city in Turkey; districts of Bandırma, G&ouml;nen, Erdek and Manyas. A questionnaire was applied to the participants using the convenience sampling method. A total of 1065 questionnaires were found suitable for evaluation. Collected data were analyzed through first-order confirmatory factor analysis and Structural Equation Modeling (SEM). It was concluded at the end of this study that e-WOM communication type triggered a significant and positive effect on conspicuous and materialist consumption.

Bu çalışmanın amacı, pazarlama alanında son yirmi yılda yapılan uluslararası bilimsel araştırmaların incelenerek alana ilişkin genel eğilimlerin neler olduğunun analiz edilmesidir. Bu doğrultuda pazarlama alanına yön verdiği düşünülen etki faktörü sıralamasına göre ilk üçte yer alan dergilerde 2000-2021 yılları arasında yayımlanmış toplam 3234 makale bibliyometrik analiz tekniğiyle değerlendirilmiştir. R programlama dili Bibliometrix paket programı kullanılarak araştırma verileri analiz edilmiştir. Performans analizleri sonucunda Vargo ve Lusch (2004) tarafından yapılan çalışmanın en fazla atıfı aldığı görülmüştür. V. Kumar ise en fazla çalışmaya sahip yazardır. En fazla eser üreten ilk beş kurumun tamamı ABD merkezlidir. Bilimsel haritalama analizleri kapsamında pazarlama alanının kavramsal, entelektüel ve sosyal yapıları incelenmiştir. 'Pazarlama', 'ürün' ve 'marka' ön plana çıkan kelimeler olurken; ortak atıf ağı analizinde üç küme, yazar iş birliği ağında ise sekiz farklı küme tespit edilmiştir.

İnternet ve onun önemli çıktısı olan sosyal medya, farklı ilgi ve tercihlerdeki hemen tüm cinsiyet ve yaş grupları için merkezi ve ortak bir buluşma noktası olmakla birlikte, cinsiyet ve yaş grupları üzerinde farklı etkiye sahiptir. Çalışmanın amacı, yaşam etkinliklerinin önemli parçası olan sosyal medyanın, bireylerin hayatı anlamlandırmalarında öne çıkan tüketici etnosentrizmi ve kozmopolitliği üzerindeki etkisinin incelenmesidir. Çalışma amacının gerçekleştirilmesi sürecinde iki temel hipotez ve bu temel hipotezlere bağlı olarak alt hipotezler geliştirilmiştir. Hipotezlerin test edilmesi için geliştirilen model yapısal eşitlik modeli ile analiz edilmiştir.Araştırma, kolayda örnekleme yöntemi ile ulaşılan 690 katılımcıyla gerçekleştirilmiştir. Araştırma bulguları sonucunda sosyal medya kullanımının, tüketici etnosentrizmi üzerinde negatif yönlü (ters orantılı), kozmopolitlik üzerinde ise pozitif yönlü (doğru orantılı) etkisi olduğu görülmüştür. Ayrıca bu etkiler üzerinde yaş değişkeninin de kısmen etkili olduğu sonucuna ulaşılmıştır.