Design/methodology/approach: The respondents of the study were academics engaged in the education sector in North Cyprus. Structural equation modelling (SEM), regression analysis and bootstrapping technique were employed to test the model and the hypotheses.Findings/results: The statistical findings confirm that the presence of an ethical leader encouraged and motivated employees to develop a politically transparent environment, which in turn encouraged academics to develop organisational citizenship behaviours and reduce social loafing intentions in their workplace. Practical implications:The results demonstrated that organisations aiming to increase organisational performance through encouraging employee discretionary behaviours are recommended to hire and promote ethical leaders and develop strategies to measure perceived levels of organisational politics.Originality/value: This study fills a gap in the literature by asserting that the complete chain effects of an ethical leadership network enhance employee positivity and reduce negative discretionary behaviours. It also highlights that the effect of ethical leadership on organisational citizenship behaviours (OCBs) and social loafing was partially contingent on perceived organisational politics.

This study aims to explain the antecedents of B2B customer satisfaction in the pharmaceutical industry of Jordan. The study mainly investigates the direct role of social media marketing on B2B pharmacy staff satisfaction through the lenses of the Kano model, value creation, and transaction efficiency. Purposive sampling was used to collect data from 573 pharmacy staff. Structural equation modelling and regression analysis were used to assess the constructed model’s validity. Results of the study show that the social media marketing construct had both direct and indirect impacts on B2B customer satisfaction. Specifically, the Kano model, value creation, and transaction efficiency’s mediating effect on the constructed model were found to be effective when building integrated marketing strategies for B2B customers in the pharmaceutical industry.

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