Racial injustice becomes a primary issue in Martin Luther King Jr’s entitled I have a dream in facing United States social condition. The speech reflects evaluative values to share perspectives toward the issue that can be analyzed by the appraisal system. The use of language certainly constructs different aims in evaluative language, and subjective presence is the target of evaluation in the appraisal system. The subjectivity of Martin Luther King Jr toward racial issues contains various types that can indicate a strategy to persuade people. The objectives of this study are to investigate the evaluative language of Martin Luther King Jr and to infer the meaning of evaluative language use. The strategy of delivering motivational messages is also discussed after acquiring the types of attitudes that will be related to the social issue. The research method employed in this study is descriptive qualitative. Systemic functional linguistic theory pioneered by Halliday and his colleagues becomes the framework in this study, and the tool is an appraisal system pioneered by J.R. Martin to analyze data. There are 90 clauses that consist of 33 judgement, 32 appreciation, and 26 affect. Judgement as the most dominant type reflects the reality of racial injustice to persuade many people to reject the condition. The strategy of critic conveyed in different types of attitudes can share deep messages to many people who listen. The result is hoped to be additional references in revealing speech strategy by using an appraisal system. The study of the appraisal system is useful to observe the subjectivity involvement in every form of language use.

COVID-19 has been reported to be risen in numbers of infected cases and deaths. The massive report by media and social network which focus on the spreading and infection may affect not only physical health but also individual’s and general population’s mental health, isolation and stigma. To eradicate COVID-19-related stigma and discrimination perpetuated by both individual and group of people, WHO exhibits some anti-stigma campaign posters. This study employs qualitative method to acquire deep investigation of meaning and to involve the social context. Thus, by using Roland Barthes’s semiotic approach, analyzing signifiers and signifieds, this study was aimed to unmask both denotative and connotative meanings of the stigma embed within the six health campaign posters of COVID-19 by Southeast Asia WHO. The analysis was focused not only on the verbal sign of posters (linguistic text), but also its relation to their visual sign (imagery messages). From the analysis of the two sign systems of posters, the result shows that the six posters connote acts of discriminatory behaviours, stigmatization, stereotype and blaming. Through the posters, WHO propagates people to work together to fight COVID-19 and to bring out the best humanity, to have better awareness and positive attitudes and appeals governments, citizens, media, key influencers of communities to have a role in preventing and to stop stigma surrounding in South-Asia and specifically in Indonesia which becomes the target of the poster viewers during the pandemic. Those messages are connoted through different font colors and sizes and the illustration on each poster.

Editorial texts provide opinions to influence publics toward actual issues in society. The opinions contain critics served in suitable dictions and argumentations to access wider comprehension toward reality. Government policyissue in this research is provided to trace the preference of Tempo in serving its own tendency. This research aims to investigate frequency of modal auxiliary verbs in Tempo editorial and the meaning of the frequency which furthermore reflect Tempo strategy in delivering its own news. The method used in this research is descriptive qualitative that employs sampling technique to gain selected data. The data is collected from online Tempo editorial text with the similar national issue and categorized into major types of modal auxiliary verb. The researcher only chooses 9 texts in November 2019 because of their relevance in a topic each other. The result consists of 104 data that is divided into three major types of modal auxiliary verb function, namely prediction, necessity, and probability.

Covid19 as global issue connects other social variables such as Bill Gates conspiracy issue that becomes the most predominant covid19 issue discussed globally in public (Shalini, 2020). Memes as meaningful entities exist to influence internet public in facing Bill Gates  issue even without rational and empirical inquiry for some particular people that believe in them. Reddit website as  easily accessible website becomes one of memes website that shares actively more numerous memes related to Bill Gates conspiracy issue than the other websites. The memes contain cultural values represented by verbal forms and visual forms to exchange belief and rational arguments.This study conducts interpretation data based on qualitative mtethod. Associating particular signifiers to Bill Gates in whole data refer to Bill Gates’ negative track record, past ideas, ambitions, and pace. Several data contain visual signifier and written signifier that support each other to acquire signified in a data such as Bill Gates in virus form who injects an old man. Signifiers reflect predominatly negative assosiations related to Bill Gates. It explicates negative connotation that exists consistently. Myths which exist represent that Bill Gates’s vaccine as a danger, Bill Gates as a mastermind behind the pandemic, and Bill Gates as an opportunist who concerns on expansion of business to reach vaccine business.