Branding is a critical element of marketing and is

CSR (Corporate Social Responsibility) brings together all the practices put in place by companies in order to respect the principles of sustainable development, that is to say be economically viable, have a positive impact on society but also better respect the environment.

The Impact created by CSR activities of the Corporate management on the perspectives of Global warming and Environment are vital. This is in tune with the initiatives of Government through their policies, programmes and effective implementation of the Schemes to protect the environment. These activities focus on the Waste Management, Cost controland effective production, sustainability, clean development mechanisam, Green corrider and other relative activities connected with the environment. On the other hand, it is collective responsibility and commitment on every individual to protect the environment from exploitation and to create cleaner environment to the future generations. Because the disturbance by whatsoever manner on the earth will affect environment and vice versa. The natural wealth available as minerals, metals, trees and plantations are the gift of god to the mankind and no one has the right to destroy it. The corporate commitment in line with Government initiatives in the preventing the natural resources and protecting from deterioration or destruction is an important combined action warranted now.  The Corporate management uses environmental Impact Assessment, Life cyclemanagement, Environmental Audit, Sustainability study as the measure on their activities for corrective action is being taken. External Organizations includes UN and Groups of Countries emphasizes the need of Environmental protection and Global warming. The disturbance on the Earth, econology which in turn have an impact on the Environment will affect the living beings globally. They also suggest and implement certain measures for positive development through the combined Corporate action.By Stricter compliance methods, the sustainability is achieved as part of Cleaner Governance.