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This article presents the theoretical and practical part of using the action research in teaching English for students of non-linguistic specialties in higher schools. Action research is a new process of research in Kazakhstan education that presents conducting of research by action researchers who share their findings with others in teaching. Our daily life connects with action research in order to investigate, make analysis and evaluate our work. The term action research has become particularly popular in education, especially in teaching foreign languages. Different approaches can be applied to improve the process of learning in it. Action Research is a great opportunity for creative teachers to develop different skills of students. The main purpose of this paper is to study basic concepts of action research, develop a model of action research process in teaching English, and determine the effectiveness and advantages of action research in teaching English for students of non-language specialties.

This paper presents the country‘s image analysis through the persuasion prism. Any event‘s relevance and value are determined by the media‘s meaningful focus on the event. Knowledge in the information shape points to the country‘s awareness providing a real image. The authors focus on media discourse as a meaning-generation linguistic phenomenon with an impact function. Furthermore, media discourse reflects the addresser‘s strategic intention by the text architectonics, implemented by persuasion linguistic and pragmatic means. It is proved the media discourse space is conditioned by persuasiveness. The continuous sampling method, methods based on principles of discourse, and text-oriented and function-oriented analysis are used in this paper to solve the research question and achieve the research goal. The analysis carried out on Kazakhstan‘s image example demonstrated the specific space of verbalized media texts transforms a special world of events and processes encoded by linguistic and pragmatic means. As the analysis result, linguistic and pragmatic means of constructing the discourse strategy ―New Kazakhstan‖ have been identified in the study. The predictive model tactics are generated on the persuasive headlines basis that are described by metaphors and positive epithets, action verbs of history, and ideological content. The evaluative meaning ‗immersed‘ in the content is emphasized. The country‘s identity is constructed through the images – ―New Kazakhstan‖, ―Historical Past‖, ―Territory of the Country‖, ―Knowledge about the Country‖, and ―A Political Leader‖.