The emergence of feminist scholarship in the field of communication follows, in many respects, a semilar historical trajectory to that of feminist visibility in the culture at large. When the second wave of feminism emerged in public consciousness around 1970, communication scholars began to attend more closely to the role of gender in communication practices. That attention was inflected by the concerns of the women's movement-exposing sexism and sex-role socialization, interrogating the role of power in relations between men and women, understanding how awareness of the influence of gender requires rethinking claims of universality based on male experience and behaviors.