This research aims to conceptualise and measure consumers' romantic love feelings for brands. In doing so, it conceptualises romantic brand love based on reviewing prior literature on interpersonal and consumptio n emotion. The antecedents and consequences of romantic brand love constructs have been identified. A series of studies developed and validated a two-factor, eight-item measurement scale for romantic brand love using factor analysis and structural equation modelling. Reliability, convergent, discriminant, criterion and nomological validities were established. Romantic brand love is a reliable and valid construct that better explains desirable marketing outcomes. Both academic and practical implications of the romantic brand love construct have been discussed.

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Drawing on social feminist theory, Indian cultural precepts, and previous research, we explore factors which may influence entrepreneurial fulfillment for women entrepreneurs in India. Results of a hierarchical regression analysis suggest that numerous network characteristics, as well as perceptions of family support, each contribute to a sense of entrepreneurial fulfillment for Indian women entrepreneurs. These factors furthermore each contributed to entrepreneurial fulfillment beyond the influence of the financial performance of the venture. Implications for understanding women entrepreneurs in emerging economies are discussed, as are practical implications for both women entrepreneurs and policy makers. We additionally present directions for future research.

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