ÖZET Teknolojinin gelişmesi, internetin sosyal ve ticari hayatta yaygınlaşması toplumları önemli oranda etkilemiştir. Bu sosyal etkileşim online ortamda yeni platformların oluşturulmasına fırsat sağlamıştır. İnsanların birbiriyle etkileşim yaşadığı ve hoşça vakit geçirdiği online sosyal platformlar giderek çeşitlenmiş ancak birçok toplumsal rahatsızlığı beraberinde getirmiştir. Bu çalışmada tüketicilerin para tutumu ve online kompulsif satın alma davranışı arasındaki ilişki incelenmiştir. Ayrıca, bireylerin sosyal medya kullanım düzeylerine göre ilgili değişkenlerde ortaya çıkan farklılık araştırılmıştır. Araştırma kapsamında veriler anket tekniği ile elde edilmiştir. Toplamda 430 üniversite öğrencisi anket formlarını doldurarak katılım sağlamışlardır. Araştırmanın temel sonucu güç-prestij izlenimine önem verenlerin online kompulsif satın alma davranışının daha yüksek olduğudur. Ayrıca kadınların daha fazla online kompulsif satın alma davranışı gerçekleştirdiği ve sosyal medya kullanım süresi arttıkça online kompulsif satın alma davranışının da arttığı bulgularına ulaşılmıştır. ABSTRACT The development of technology and the widespread use of the internet in social and commercial life have affected societies significantly. Although online social platforms, where people interact and have a good time, have become increasingly diverse, they have brought many social discomforts. In this research, the relationship between consumers' money attitude and online compulsive buying behavior was examined. In addition, the difference in the relevant variables according to the social media usage levels of individuals was investigated. Within the scope of the research, the data were obtained by the questionnaire technique. A total of 430 university students participated by filling out the questionnaires. The main result of the study is that participants who attach importance to the impression of power-prestige have higher online compulsive buying behavior. Moreover, it was found that female participants performed more online compulsive buying behavior and as the duration of social media usage increased, online compulsive buying behavior increased.

Plastic bags have either been charged or banned in more than 60 countries around the world. Charging for plastic bags as demarketing practice in Turkey is quite new. The aim of this study is to reveal the relationship among attitude toward reducing the use of plastic bags, environmental attitude and environmental behavior within the framework of the law ratified on January 1, 2019. In order to classify consumers, two dimensions of environmental attitude; ecocentric attitude and anthropocentric attitude were used. The structural equation modeling (SEM) was also used to determine the relationships between latent variables and data analyzed based on path analysis on a sample of 406 responses from Denizli, Turkey. According to the findings of this research, there are statistically significant differences between ecocentric attitude and environmental behavior; environmental behavior and attitude toward reducing the use of plastic bags. In addition, the results revealed that in the attitude toward reducing the use of plastic bags, statistically significant differences were found based on gender, marital status and age in terms of individuals aged 30 and over.