The aim of the study is to determine the effect of price sensitivity on the intention of repurchasing in terms of personality characteristics, and also investigate the extent to which personality characteristics affect price sensitivity. Accordingly, the research was carried out in line with these objectives. In our research, price sensitivity, personality traits, socio-demographic characteristics and intention to repurchase were examined within the scope of marketing. The research was conducted on 519 consumers who consume soft drinks in Turkey. In the study, it was found out that price sensitivity differs from personality traits only with Neuroticism, Extraversion and Agreeableness dimensions. Furthermore, it was a variable income level, which varied according to the socio-demographic characteristics of the participants and the price sensitivity. When the literature is examined, it is possible that this research is beneficial to practitioners and it contributes to the academic literature, since there are few studies on the topic.

The aim of this study is to determine the relationship between the energy production of the USA between 2010-2019 and the brand value of an energy company (oil and gas) selected from this country and the economic growth of the country. Multiple Linear Regression Model was used to measure whether there is a significant relationship between these variables or the effect of the relationship. Data for analysis were obtained annually from the World Bank, EIA and Brand Finance. During the study phase, Variance inflation factors for the independent variables (VIF) test, Breusch-Pegan/Cook Weisberg test, Breusch-Godfrey LM test and Shapiro-Wilk W test were applied. In the study, energy production and brand value of an energy company were used as independent variables, and economic growth was used as dependent variables. As a result of the latest regression analysis, it has been determined that there is a positive linear relationship between the dependent and independent variables of the country. In the study, it was concluded that the increase in energy production in the USA and the increase in the brand value of the relevant energy company positively affected the economic growth of this country.

Solar energy is an inexhaustible and pollution-free energy source that plays a significant role in the sustainable provision of energy services. The main purpose of this study is to examine the potential, current situation, future strategies, and policies of solar energy, which is a renewable resource in Azerbaijan. This study is research in which qualitative methods are used and within the scope of the study, literature review, systematic approach and inductive methods were used. In the study, Azerbaijan's policy towards solar energy has been examined based on the potential sources of solar energy, the current situation and the country's future strategies. Azerbaijan is slightly behind in the production of electricity from renewable energy sources. Along with all this, the most important strategic goals for the use of renewable and alternative energy sources in Azerbaijan have been defined. Thus, by 2030, the share of renewable energy investment in the country's total energy balance to 30% has been determined as the main goal. As a result of the study, it can be said that solar energy policies will have a positive effect on the country's economy in the coming years, since Azerbaijan has a geographical location and an infrastructure system that can be delivered to the countries in need.

Purpose:The aim of the study was to determine the effects of brand innovation on consumer hope, customer satisfaction, repurchase intention, and the moderator role of brand image on these effects. Design/methodology/approach: This study is a quantitative research. In the study, data were collected and analysed with quantitative methods. The expressions used in the preparation of the questions were obtained from the scales in the literature. The brands used in the research were the brands most mentioned by the participants as a result of the pre-test. The questionnaire was collected online, and 390 valid questionnaires were reached. In the research, the moderator role of brand image on consumer hope, brand innovativeness and repurchase intention was revealed through analyses and contributed to the literature. At the same time, since there are not many studies on the brand image, consumer hope, brand innovation and repurchase intention of Azerbaijani consumers, is thought that this research will shed light on the studies on the subject. Findings: In this study 7 hypotheses were developed and tested. As a result of the research, it was found that brand innovativeness affects consumer hope, consumer hope affects customer satisfaction and repurchase intention, and customer satisfaction affects repurchase intention. Practical implications: The conditions prepared based on the literature on the moderator effect of brand image on the brand innovativeness, consumer hope, customer satisfaction and repurchase intentions, that contributed to the other important contributions of the research were supported as a result of the analysis. Originality/value: There are not many studies in the literature on the moderator role of brand image on brand innovativeness, consumer hope, customer satisfaction and repurchase intention. As a result of the analysis made in this study, it has been revealed that the brand image has a moderator role on these variables. With this, there are many studies conducted in different countries, but there is no any study on consumers on the topic in Azerbaijan.

The energy sector is one of the main drivers for the activity of other sectors. In this study, the causality between the BIST energy index values and the stock prices of Enerjisa, the energy company with the highest brand value in Turkey, in the period between January 2011 and June 2022, using the Granger causality test, was examined. Before proceeding to the Granger method, a series of necessary tests were carried out in accordance with the methodology, and appropriate lag lengths were determined. As a result of the study, a bilateral causality relationship was determined between the stock prices of Enerjisa company and the BIST energy index values. In other words, these variables become the Granger cause of each other.