Cold chain distribution is always well-known as the "Mount Everest" in international logistics industry, while the rapid development in recent years of domestic meat, frozen food, cold drinks industry and dairy industry brought a leapfrog growth of cold chain logistics, which respectively stimulated the need for logistics outsourcing service from Third Party Logistics. Those companies demanding for exploiting cold chain business on one hand requires a complete set of refrigerated logistics chains, on the other hand also requires enterprises to establish a good and professional transport system with refrigerated operation equipment, which are precisely the weakness of manufacturing enterprises. Thus, outsourcing of cold chain logistics to a third party is the best choice for companies to focus on its core business. By analyzing the bulletins of International Cold Chain Logistics Summits, this paper shows the problems of cold chain industry in China and points out the potentials for its future development. It further analyzes the feasibility of launching cold chain business of Deppon Logistics. The purpose is to offer some suggestions to work out the barriers and set up a modern operation system under the big data age in Deppon.

Abstract. With the development of information technology, e-commerce, a new type of business model facilitated by Internet has been prosperous in recent years. In Europe and the US, even in China, e-commerce has been widely accepted by consumers. However, e-commerce faces many security challenges which affect not only the wide spread of e-commerce, especially C2C e-commerce. C2C e-commerce is a fast-growing business area, which usually refers to the business model that focuses on providing a platform to allow an individual to trade or barter goods and services with another individual. Due to the risks in C2C e-commerce, the wide usage of this online marketing mode is restrained. Through the discussion on e-commerce security, the paper intends to offer the venture illusion of C2C e-commerce in online marketing, which gives people some advice in this field. For buyers, they can know how to protect their own interests by choosing an honest seller, and avoiding being cheated. Meanwhile, for sellers, they can know how to judge whether a buyer is honest or not, because there are more and more dishonest buyers who begin to focus on cheating sellers, especially those new sellers by obtaining goods without payment. This paper hopes to enlighten C2C business traders in this field and enhance the security system in this mode.

With the development of Chinese economy, China express industry comes to enjoy a boom. Due to the E-commerce, the traditional China Post can't meet the needs of all the customers' needs. However, Chinese private express which is comparatively in a small scaled has faced many problems. This paper analyzes the current situation of Chinese private express enterprise and FedEx's operation philosophy, and provides some feasible strategies to the operation of Chinese express industry.

Abstract. As the popularization of science and technology, similar techniques are applied into manufacturing, leading to a lack of individuality and creativity in commodities. Owing to post-modernistic trend of thought, consumer psychology focuses on the individuality of commodity; however, those from mass production can not meet consumer's psychological demand. As an important channel of commercial information for the public, advertisement plays an irreplaceable role in sales promotion. And actually, advertisement speaks for commodity. Under post-modernistic trend of thoughts, this paper uses Charles Sanders Peirce's semiotics as its theory, and applies the semiotic feature of post-modernistic visual poetry to current advertisement, which can keep pace with the changing consumer psychology and social state. From this subject, this paper gives a more precise and concrete orientation to advertisement.

Abstract. With the popularity of personal credit and the establishment of individual credit system, credit card wins much more cardholder's approval in the global scope through its superiorities of security and convenience. It has become global payment means, which is the substitute for cash gradually. So the competition in this field becomes intense day by day. Therefore, one of the developing strategies of credit card is the segmentation of cardholders and chooses of the best cardholders. Compared with men, women gain more concept of excessive consumption. More and more women have entered into the society and taken on great responsibility, their rising social status and consuming ability enable them to become the community that the consuming market cannot underestimate. Questions which exist in the current China credit card marketing can be found through the analysis of domestic credit card market for female consumers, as well as the elementary theory utilized in the credit card marketing strategy research, including S.T.P and 4Ps marketing theory. By analyzing female consumer market, female consumer psychology and the case of Taixin Bank Rose Card's successful promotion, it can be proved that the potential of female-oriented credit card is tremendous, and suggestions are given on how to effectively promote domestic female-oriented credit card.