Children are unique and also potential market because they usually do not spend their own money but they have a huge purchasing power through their parents. They are potential market, because from the number of kids in the market and their spending are big and promising. There are three types of kids market: first, children as the primary markets; second, children as the influencer market which emphasizing on the influence of children assert on family purchases. Third, because the children will grow up, then we can consider children as the future market. Based on the above descriptions, the authors intent to identify the determinants of children intention to consume such as product characteristics, reference group, retail environment and promotion, and create a questionnaire for the children and develop hypothesis using these study findings. The data obtained from the field using survey method was used to test all the hypotheses empirically. Based on the research findings, we came to conclusion that the promotion has a greater and important effect in developing intention of children's consumption. These initial findings will be used intentionally in another study which is try to find out the relationship between children intention to consume and their commitment to future market as they grown up and second objective of this study is to develop an initial and appropriate questionnaire for the children which we realize is different from questionnaire for the adult people.

Knowledge becomes a strong power to win competition in this knowledge economy era. Executives and managers who manage and direct the organization need information support and knowledge in developing company strategies and to perform a better decision making in order to sustain and build strong competitive advantage. How an organization manages their information and knowledge will become a critical success factor for being a market leader. Knowledge which contain of experience, intuition, best practices and lessons learned becomes intangible asset which could be used to reach company goals and objectives. The knowledge management systems one collect, process, store, retrieve, communicate and share data, information and knowledge it becomes a tool to create value for organization and its stakeholders and accelerate development of an appropriate culture to become a knowledge based organization. The piper is a literatur review that das cuss. Is knowledge the ultimate competitive advantage? How would a company put knowledge management into practice? Is Knowledge Management practices will yield the competitive advantage and sustaining it? These and related issues are the focus of this paper.Keywords : Knowledge, knowledge management, information