The main focus of this study is to investigate the impact of online shopping trust towards online shopping intentions in the Kingdom of Saudi Arabia, while the online shopping experience of consumers will be assessed for moderation between attitudes and intentions. The nature of the study is quantitative and a correlational design has been selected for the study. Primary data is collected from a sample of 452 people having online experience in major cities of Saudi Arabia including Jubail, Riyadh, and Jeddah. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study show that online trust positively impacts online shopping attitudes which in turn positively affect intentions, also online shopping experience of consumers has a positive impact as a moderator between online shopping attitude and online shopping intention.

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The main purpose in this research is the recent phenomenon of "Green products" or environment-friendly products and its overall impact on the customers understanding, preference, attitude, buying behaviour, and their purchase decision about eco-friendly products. Along with independent and dependent variable, socio-demographic characteristics like age, gender, and educational background are taken as moderator to carry out this research. A theoretical framework is made which is supported by the literature review of the past researches. Respondents belong to 3 major cities of Saudi Arabia and total respondents were 245. Different tests have been conducted to analyze the data using SPSS 20. The methodology used for this research is analytical research methodology. Results show the significant relationship between dependent and independent variables. Purchasing of green commodities is the act of adding Environmental benchmark to other standards like price and quality while making the purchase decision. This support the findings of this study that Green products and Green marketing practices have a positive impact on consumers purchase intention of these products. Also, a positive relationship is found between green products and the perception of green products and green buying decision. Demographic Characteristics (Age, Gender and Qualification) enhances and strengthens the relationship between independent and dependent variables. Recommendations and suggestions are offered for the prevailing and new enterprises that help them to improve and promote green marketing practices by investing in corporate social responsibility and advertisement as well. Additional studies are required to extend the scope of this research in other areas and fields of green marketing.

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The main emphasis of this research study is to examine that how online video advertisement can lead to consumer online purchase intention of beauty and healthcare products in KSA while customer satisfaction will be assessed as a mediator between online video advertising and customer purchase intention. The nature of the research study is quantitative, and a correlational design has been selected for the study. Primary data was collected from a sample of 452 people who buy beauty and health care products online in major cities of Saudi Arabia. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study shows that online video advertisements positively impacts customer satisfaction which in turn positively affects intentions of customers to buy online; also, gender, age, and profession act differently as a moderator in developing online shopping intention of beauty and healthcare products.