The carbon-labeling system is able to quantify the level of greenhouse gas emissions of goods throughout their life cycle, including production, delivery, and consumption. With the proposal of carbon peak and carbon neutrality goals, the carbon-labeling system has an inevitable impact on production by companies and the purchase behavior of consumers. This paper constructs a theoretical model of the influencing mechanism on consumer willingness to purchase carbon-labeled products by utilizing the theory of consumption values. Through a survey and analysis of a sample of 347 Chinese university students, a regression analysis is applied to explore their willingness to consume carbon-labeled products and the corresponding influencing factors. The results show that (1) despite relatively low public awareness of the carbon-labeling system, the willingness to purchase carbon-labeled products is strong; (2) functional value, emotional value, and epistemic value can positively influence customer willingness to purchase carbon-labelled products; and (3) there is a significant difference in the willingness to purchase carbon-labelled products in terms of age and no significant difference in terms of gender, income, occupation, and education level. Based on the findings, some recommendations are made to help companies adopt appropriate strategies to trigger consumers’ purchase intentions and gain a market advantage in carbon-labeling scenarios.

The COVID-19 pandemic has dealt a considerable blow to the development of Chinese enterprises. Therefore, exploring how to reduce the enterprise financial risk under the impact of the COVID-19 has become a current research hotspot. We select the data of 3,098 A-share companies in the quarters of 2019 and 2020, use the Z-score model to reasonably evaluate enterprise financial risk, and analyze the impact of Research and Development (R&D) investment on enterprise financial risk under the COVID-19.The results show that: ① The COVID-19 pandemic has increased the number of high-risk enterprises. ② R&D investment can effectively reduce the enterprise financial risk, and enterprises that attach importance to scientific research are relatively less affected by the COVID-19. ③ Compared with non-state-owned enterprises, R&D investment under state-owned enterprises can better help enterprises reduce financial risk. ④ When the enterprise financial risk is lower, the role of R&D investment in reducing financial risk is more significant. With the increase of financial risk, the effect of R&D investment on it is weakened. The research results are beneficial to help enterprises to correctly assess their financial risks during the COVID-19, so that enterprises can reasonably invest in research and development, and ultimately ensure the sustainable development of enterprises under the COVID-19.