Dietary patterns in China have changed dramatically over the past few decades as the Internet has become rapidly available. Based on data from the China Health and Nutrition Survey (2006–2011), we use a two-way fixed effects model and an instrumental variable approach to determine the impact of Internet use on the dietary quality of rural residents. The results indicate that Internet use could significantly improve the dietary quality of Chinese rural residents, with an increase of about 10.4% in the China Food Pagoda Score (CFPS), mainly due to the increase in the dietary quality score for five food groups: fruits, meats, eggs, oil, and salt. We also found that Internet use significantly increased the consumption amounts of milk and its products (4 g), fruits (31 g), eggs (8 g), and vegetables (34 g), while also decreasing the intake of salts (2 g) and oil (6 g). A possible mechanism is that Internet use improves the dietary knowledge of rural residents, thus optimizing their dietary structure. Moreover, the effect of the Internet was greater among females and those who prepare food for a family. Rural residents without a college degree enjoyed more benefits. In summary, governments should further promote Internet penetration in rural areas for health purposes.

We examine the short‐term impact of the Positive List System (PLS), a strict food safety standard implemented by Japan in 2006, on vegetable exports from China to Japan. By applying a difference‐in‐difference model to unique monthly export data at the firm‐product level, we found that the PLS decreased the probability of Chinese vegetable firms exporting to Japan by 3.4%, and decreased their export quantity and value by 9.7% and 8.6%, respectively. Most of the policy impact is through a decrease in the intensive trade margin (i.e., how much to trade), rather than the extensive trade margin (i.e., whether to trade). We also found that foreign‐invested enterprises and smaller enterprises are less affected than non‐foreign‐invested enterprises and larger enterprises. Our results alleviate the concern that stricter food safety standards may exclude many firms, especially small ones, from the export market.