Using political claims analysis on 1,000 articles from five national newspapers (Daily Mail, The Sun, The Times, The Guardian, and Daily Mirror), this article demonstrates that press coverage of the financial crisis, recession, and austerity in the United Kingdom between 2007‐14 drew heavily on a neoliberal discourse. Political, market, and civil society actors discussed the impact of hard times on people using a reductionist neoliberal narrative, framing people as “economic actors” and consistently underplaying any social or political traits. By examining communicative, rather than coordinative, discourse this research expands the focus of previous studies which have examined the embeddedness of ideology in society, and highlights potential links to studies of citizen participation and mobilization. Related Articles in this Special Issue Related Media Youtube. . “Neoliberalism's Stealth Revolution ‐ Interview with Wendy Brown.” https://www.youtube.com/watch?v=sUGSjd_OoQ0 LSE British Politics and Policy Blog. . “Words Matter: Deconstructing ‘Welfare Dependency’ in the UK – Paul Michael Garrett.” http://blogs.lse.ac.uk/politicsandpolicy/%EF%BB%BFwords-matter-deconstructing-welfare-dependency-in-the-uk/

Since the 1980s, Britains two largest political parties have been converging ever closer on the political spectrum, in line with a Downsian model of two party majoritarian systems. While both Labour and the Conservatives have been moving toward consensus, we investigate the extent to which the recent financial crisis, understood as a critical juncture, interrupted this movement. Using a "fuzzy set" ideal type analysis with claims-making data, we assess whether or not we can detect any signs of this consensus breaking down as a result of the crisis and the events which followed. Our results show that despite this most critical event, consensus was maintained as we found both parties adopting very similar framing and narrating strategies on the economic crisis in their public discourse. The study concludes that the shared discursive framing and narrating between both parties on the crisis demonstrates a continued Thatcherite, neoliberal consensus in British politics.