Public opinion polls show consistently that a substantial portion of the American public would vote for a qualified female presidential candidate. Because of the controversial nature of such questions, however, the responses may suffer from social desirability effects. In other words, respondents may be purposely giving false answers as not to violate societal norms. Using an unobtrusive measure called the "list experiment," we find that public opinion polls are indeed exaggerating support for a female president. Roughly 26 percent of the public is "angry or upset" about the prospect of a female president. Moreover, this level of dissatisfaction is constant across several demographic groups.
The lack of access to equal financial resources with male candidates has been viewed as a major contributing factor in women's inability to gain public office. Analysis of the campaign finance records for election to the U.S. House of Representatives from 1972 to 1982 shows that although on the average women nominees have never raised or spent as much as men, the size of their disparity is curvilinear over these years, and the correlation between gender and campaign financing is weak. Within candidate status groups (incumbents, challengers, and open races) and within the parties female nominees have not been consistently disadvantaged. Women candidates of both parties even have outdistanced their male counterparts on occasion. Data from the 1980 and 1982 elections also indicate that the structure of male and female fund raising is similar in their support from large contributors, political action committees, and the parties. Further, for women challengers, expenditures have a larger impact on votes than for male challengers. The financial problem for women candidates would appear not to lie at the general election stage of the process. Earlier stages, however, may account for women's relative absence from the elected political elite.
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