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The development of information technology these days allows tourists to get information about tourist destinations very easily. One of the ways to get information about tourist destinations is from a guidebook. The purpose of this study is to evaluate the Kampung Heritage Kajoetangan's e-book application using the System Usability Scale method. The data was collected using a questionnaire. The respondents of this study are 40 people. The results show that the respondents considered the Kajoetangan travel guide e-book is already good and acceptable. However, looking at the NPS, the respondents tend to behave as promoters. Therefore, it is necessary to provide education and introduction of the application to the users (e.g. tour guides and the public). Thus, the problem of the lack of experience in trying the Kajoetangan travel guide e-book can be solved. In addition, developers, in this case, the researchers, must also improve the application, particularly regarding the complexity of the application so the public and tour guides, as the target users, can easily use it.

The purpose of this study is to map the creative industry in Malang to see its impact on regional competition. This research is descriptive by using social mapping methods to classify 16 creative industry subsectors in Malang City. Then a descriptive analysis was carried out to describe the condition of the creative industries in each district. The results showed that the 16 sub-sectors of the creative industry developed well in Malang. Based on the mapping results, it is known that the Lowokwaru sub-district is the district that has the best competitiveness in the creative industry. This is evidenced by the large number of creative industries in the district. In addition, the ability to compete with the creative industry with other districts in the city of Malang. This is evidenced by the fairly extensive development and marketing. The creative industries that are growing rapidly in the Lowokwaru District are crafts, culinary, fashion, visual communication design, and television and radio. Then for the districts with the least number of creative industries is Sukun District. Therefore, the government needs to provide guidance to the creative industries, especially the creative industries in the districts where the number of creative industry actors is still small. Thus, the ability to compete in Malang City in the creative industry will increase.

The rapid advancements of Information Technology enable online social networks to become a new medium for Electronic Word of Mouth (e-WOM) about the quality of purchasable goods. One of which is the Acne Series bundle produced by MS Glow. MS Glow is an Indonesian skin care and beauty company. This study aims to examine the effect of Electronic Word of Mouth (e-WOM) and Product Quality towards the decision to purchase the MS Glow Acne Series bundle in Malang, both partially and simultaneously. This study consists of two independent variables, which are Electronic Word of Mouth (e-WOM) and product quality, along with one dependent variable, that is Purchase Decision. This study was quantitative with giving questionnaires as data collection method. The samples in this study were 100 respondents who were selected using purposive sampling method. The data analysis method used is classical assumption testing and hypothesis testing. The results showed that: (1) e-WOM has a positive and significant effect on purchase decisions. (2) product quality has a positive and significant effect on purchase decisions. (3) e-WOM and product quality simultaneously have positive and significant effects on purchase decisions. Based on the results of the study, it is advised that MS Glow evaluates negative reviews about the Acne Series bundle on social media and improve its quality in order to increase sales.

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