Purpose -This article is an edited version of a report commissioned by the British Library and JISC to identify how the specialist researchers of the future (those born after 1993) are likely to access and interact with digital resources in five to ten years' time. The purpose is to investigate the impact of digital transition on the information behaviour of the Google Generation and to guide library and information services to anticipate and react to any new or emerging behaviours in the most effective way. Design/methodology/approach -The study was virtually longitudinal and is based on a number of extensive reviews of related literature, survey data mining and a deep log analysis of a British Library and a JISC web site intended for younger people. Findings -The study shows that much of the impact of ICTs on the young has been overestimated. The study claims that although young people demonstrate an apparent ease and familiarity with computers, they rely heavily on search engines, view rather than read and do not possess the critical and analytical skills to assess the information that they find on the web. Originality/value -The paper reports on a study that overturns the common assumption that the "Google generation" is the most web-literate.

This study aimed to investigate the demographic correlates of just world beliefs and their relationship to poverty. There were predictable differences in just world beliefs between people of different political opinions, faiths and occupations. Also just world beliefs were associated with negative attitudes towards the poor.

is a senior lecturer in the Department of Psychology at the University of Shef®eld where he teaches and researches young children's cognitive development. He has particular interests in children's memory development, including children's recall of television and advertising. He has written ®ve books and more than 100 papers and book chapters on various aspects of child development. Barrie Gunteris Professor of Journalism Studies and Director of Research, Department of Journalism Studies, University of Shef®eld. He was formerly Head of Research for the Independent Television Commission, the UK commercial television regulator. He is a chartered psychologist and market researcher, with special interests in the impact of television on social behaviour, and effects of advertising in different media on child and adult consumer awareness and behaviour. He has written more than 40 books and 200 other publications on various media, marketing and psychology topics. He is currently working on consumer and interactive media issues. AbstractChildren's response to television advertising is investigated in this paper. Children aged between six and ten years were tested for their recall, recognition and understanding of novel television advertisements. Children were able to recognise scenes from the advertisements after one exposure but recall of the brand names was poor for the younger children, even after three exposures. Recall for the advertising content increased by age and number of exposures. None of the six-year-olds and only a quarter of the eight-year-olds and a third of the ten-year-olds discussed advertising in terms of persuasion. Therefore, although children remember television advertisements, their purpose is not fully understood, even by many ten-year-olds.

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This article considers two instances of rapidly accelerating linguistic change in Glaswegian vernacular, th - fronting and l-vocalization , both typically associated with the Cockney dialect of London. Both changes have been underway for some time, but took off during the 1990s. In this article we consider a range of factors that are contributing to the rapid proliferation of these forms in the speech of inner-city Glaswegian adolescents. Our multivariate analysis shows very strong effects for linguistic factors, as well as strong positive correlations with social practices relating to local Glaswegian street style, some links with dialect contact with friends and family living in England, and—perhaps surprisingly—also positive correlations with strong psychological engagement with the London-based TV soap drama EastEnders . Our results suggest that the changes are being propelled by several processes: ongoing transmission and at the same time continuing diffusion through dialect contact; the local social meanings carried by these variants for these speakers; and strong engagement with a favorite TV drama. For this community at least, engaging with a favorite TV drama is an additional accelerating factor in rapid linguistic diffusion.