Purpose The purpose of the paper is to describe the ways in which people use language to achieve mobilization. Recognizing and anticipating the discursive practices that are used online, for instance for mobilization, increasingly is a primary concern for professionals in crisis communication or issue management. Design/methodology/approach A discursive psychological perspective is drawn upon to conduct a qualitative analysis of the interactional and rhetorical features of mobilization on two Facebook event pages, and to discover patterns of talk. Findings Three dominant discursive patterns were identified: disputing the integrity of authorities, constructing a positive atmosphere and a feeling of “togetherness” and constructing decisive identities. These activities play an important role in mobilization and are accomplished by the use of language. Furthermore, it demonstrates that mobilization involves the concern of not overtly presenting oneself as a victim or activist. Research limitations/implications Insights into the discursive strategies people use to achieve mobilization are important for recognizing these discursive phenomena during media monitoring. The analysis presented in this paper does not allow the authors to draw general conclusions nor the success of the strategies in terms of the actual events. Practical implications The study offers important insights for communication professionals (for instance, in the domain of crisis communication), enabling them to recognize mobilizing practices in other contexts and designing an adequate response. Social implications The study exposes those issues that are important for mobilizing a community and creating public engagement. Originality/value In addition to other studies on the role of language in mobilization, the current study adds a perspective that takes into account both the rhetorical and the interactional features of mobilization. Furthermore, the findings are implemented in a training for professionals in the domain of crisis communication.

Stimulating patients to approach their pain from a biopsychosocial perspective is central to chronic pain rehabilitation. However, conversations between patients and their healthcare professionals about the social and psychological factors that may contribute to the continuation of pain and disability can be challenging. The current scientific literature does not sufficiently pinpoint the difficulties in patient–practitioner interaction on chronic pain, and it falls short of answering the question of how a joint exploration of the social and psychological factors that might be involved in the patient’s pain and evolving disability can be enhanced. In this theoretical article, we introduce discursive psychology as a potentially valuable research perspective to gain a better understanding of the difficulties in patient–practitioner interaction in the context of chronic pain rehabilitation. Discursive psychology focuses on features of people’s talk (e.g. that of patients and practitioners) and is concerned with the social practices that people perform as part of a specific interactional context. In this paper, we provide an introduction to the main theoretical notions of discursive psychology. We illustrate how discursive psychological analyses can inform our understanding of the specific sensitivities in conversations between patients with chronic pain and their practitioners. Finally, we address how a better understanding of these sensitivities offers a gateway towards improving these conversations.

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