The agri-food industry plays an important role in the manufacturing industry in the Autonomous Community of Extremadura (Spain). The main objective of this study is to identify which business factors influence the success of the innovative performance in this regional industry. We proposed a novel theoretical model in which we analyzed the effect of six business variables. Using a multiple-case study, five in-depth interviews were carried out to measure the level of importance that managers gave to each of the variables. The study validated the proposed model in which all the contrasted variables (Management, Strategy, Structure, Culture, Climate, and Market Orientation) had a great weight for the achievement of the innovative performance. The study contributes to the promotion of the capacities and competences of the agri-food companies’ managers for the development of innovative activities favoring the knowledge, the external visibility, and the competitiveness of the companies. It is also useful for Public Administrations when developing policies to promote and encourage innovation in a sector of vital importance in the rural and regional development of this Spanish region.

The coronavirus pandemic is having an economic impact, previously non-existent, on the world economy. The objective of this study is to analyze the impact of COVID-19 on agri-food companies in the region of Extremadura (Spain). A multiple-case study based on in-depth interviews was carried out in the period February 2020–January 2021. The results reveal the existence of negative and positive impacts, both financial (decrease in turnover; decrease/displacement in the demand for products; budget reduction in R&D projects; increase in certain product sales) and operational (difficulty in marketing activities, lack of staff, stoppage in company activity, and supply problems), depending, principally, on the nature of the products, the changes generated in consumer behavior, and mobility problems. Likewise, changes were observed in processes (search of clients in other markets, increased use of technology in communication and marketing activities, and development of new products) and procedures (reorganization of personnel activities, implementation of new health protocols) in companies to overcome the obstacles imposed by the new situation. In conclusion, the change in surrounding conditions, and the characteristics of the spread of the pandemic, have impacted on the strategies, behavior, processes, dynamics and results of organizations regardless of their size and the nature of their work product or service.

PurposeThe agribusiness in Extremadura (Spain) is one of the main economic activities in the region. Within this industry, cooperativism stands out as a strategic component that influences the fixation of the rural population and the development of the territory. Likewise, innovation is fundamental for the competitiveness of companies. The aim of this study is to analyse the existence of a relationship between several business variables: strategy, culture, work climate, management, organisation and market orientation in the innovative performance of agri-food cooperative companies. Differences with other types of agri-food organisations are also analysed.Design/methodology/approachThe authors proposed a conceptual research model, which aims to determine the influence of several business variables on innovative performance. A qualitative methodology was used through a multiple case study where five Extremaduran agri-food cooperatives were chosen to carry out the research.FindingsThe results show that the business variables are valued positively as factors that enhance innovative performance. Moreover, the peculiarities of cooperatives show several differences with respect to non-cooperative companies.Originality/valueThe results contribute to agri-food cooperatives' managers developing specific actions that improve the competitiveness and sustainability of agribusiness based on innovation.

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The COVID-19 pandemic has had a significant impact on the world economy since 2020. This study analyzed the impact of the pandemic on innovative agri-food companies from different branches of agro-industrial activity located in Extremadura (Spain). The main aim of this study was to determine which activities have been most affected. Differences between actions and changes made depending on the nature of the product, process, or services were also evaluated. The information was obtained from an online questionnaire in which the research questions were posed (what consequences, actions, or changes has the pandemic had on the development of firms’ activities?). Data were analyzed descriptively, and a statistical study was conducted on the existence or absence of independence between effects and actions based on the branches of activity of agri-food industries. The main results showed that companies’ financial (decrease in turnover and reduction/displacement of product demand) and operational functioning (difficulty in marketing activities and standstill/decline in the fiscal year) has mainly been affected. In response, innovative agro-industries have acted regarding their processes (increased ICT use and new marketing strategies) and procedures (implementation of stricter hygienic-sanitary protocols and reorganization of activities and personnel) to deal with the negative effects on their activities. In general, all agro-industrial branches have incorporated changes in their products and services, mainly by providing new and better customer benefits, and improving product formats and forms of payment to suppliers. These findings provide information for the regional public administration in the development of initiatives that mitigate the negative effects of the pandemic and favor the implementation of actions that help the adaptation of agro-industrial activities. Agricultural policies should incorporate specialized measures to ensure the global sustainability of the food and agriculture system and the supply and production.