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Potential applications include the design of VMSs and other devices aimed at displaying text and/or pictograms with a high aspect ratio.

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When driving a vehicle, do we read the words displayed on traffic signs just as we do in more standard conditions? In the driving context, stimulus quality is generally worse, and reading has to be performed at the same time as we are doing other tasks. In the present work, we examined the effects of word frequency and word length on reading in such circumstances. A stimulus presentation mimicking the approach to the traffic sign increased the effect of word frequency, but not the effect of word length, on reading latency. In addition, performing the reading task while driving along a simulated route produced similar results. Therefore, in the context of the driving activity, the advantage of high-frequency over low-frequency words seems to be even more relevant than in standard conditions. Traffic sign designers can consider these results when deciding the most appropriate word in a variable message sign.

A group of adult individuals with dyslexia and a matched group of normally reading individuals participated in a driving simulation experiment. Participants were asked to read the word presented on every direction traffic sign encountered along a route, as far as possible from the sign, maintaining driving performance. Word frequency and word length were manipulated as within-subject factors. We analyzed (a) reading accuracy, (b) how far the sign was when the participant started to give the response, (c) where the participant looked during the time leading up to the response, and (d) the variability of the vehicle's speed during that time and during driving on similar segments of the route that did not present the traffic signs. Individuals with dyslexia showed lower levels of performance in the reading task, the roles of word frequency and word length were more influential for them, and there was larger variability of the vehicle's speed during the time they were attempting to read the traffic sign, which did not occur during their driving on similar segments that did not present the targeted traffic signs. Therefore, the specific needs of individuals with dyslexia on the road should be considered in plans aimed at increasing traffic safety and fluidity.