This work would not have been possible without the support of IESE Business School and its annual meeting of the automotive sector, IESE AUTO. The meeting was launched by Professor Pedro Nueno and Joan Llorens, the former chair of SEAT. Special thanks to both of them. Many colleagues at IESE, research assistants Cecilia Simkievich and Luis Herrera, students and managers in the automotive industry have contributed indirectly to this compilation of facts and the accompanying reflections. We thank them for their support and hope that readers will find this compendium useful. Most of all, we hope that the automotive industry will continue to be what it has been during the past century: "the industry of industries." We want to thank IESE Industry Meetings for their support and financial contribution to this work.