This paper explored how people perceive the impacts of tourism in the Province. The paper further examined by exploring the quality of tourism resources and the intensity of tourism activity, and how these affect the perception. The study was commissioned as an input for creating a tourism development plan for the province. Results of the study show that raising the quality of natural resources and increasing land transport activity leads to a higher perception of negative tourism impacts. Increasing the activities of some industries of tourism contributes to both the positive and negative impact perception. The hotel and restaurant and the human resource have a wider effect compared to other industry and tourism resource respectively.
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