Purpose This study aims to examine the relationship between social network ties (SNT) and successful retail business (SRB), as well as the effect of the moderating variable of proactive entrepreneurial behavior (PEB). Design/methodology/approach The quantitative method with a cross-sectional design is used. A series of questionnaires are distributed and collected from a total of 101 retail business owners selected by a purposive sampling technique. Factor analysis and regression analysis are used to test the validity of the data and hypotheses. Findings The results establish that the higher the SNT, the higher the chance of a retail business to be successful. Interestingly, subsequent findings indicate that the role of PEB can strengthen the relationship between SNT and SRBs. Originality/value Business owners or entrepreneurs are considering both SNT and PEB in making business decisions. A new insight on the importance of intangible resources is revealed where it is rooted in resource-based and social capital theories.

The education and learning world is one of the development aspects to improve the quality of human resources so that they will be capable to develop themselves. Therefore, every human being is compulsory to learn, whether through formal or informal system. Service marketing mix strategy, especially education services concerning service marketing for higher education is inseparable from the discussion of products (study programs), prices, promotions, places, people, processes and physical evidence. The attraction of marketing mix factors that influence the decisions of university student candidates in choosing the Faculty of Economics and Business, Universitas Dharmawangsa University, Medan. This service marketing mix strategy will determine the student's decision in choosing. Therefore, which marketing mix strategy influences students' decisions in choosing the Faculty of Economics and Business at Universitas Dharmawangsa. Samples of Respondents were seventy-four students of the Faculty of Economics and Business, Universitas Dharmawangsa, Medan. By applying the Partial Least Squares - Structural Equation Model (PLS-SEM) with the SmartPLS V3.2.8 tool, the conclusion of the research results showed that there was a positive and significant effect of price on the decisions in choosing Faculty of Economics, Universitas Dharmawangsa of Medan, positive but insignificant influence between products, promotions, places, people, processes and physical evidence on the student's decision to choose the Faculty of Economics, Universitas Dharmawangsa, Medan. The method of data collection was conducted by documentation, interviews and distribute questionnaires to respondents.

Abstract-The growing and increasing role of the service sector in the future is mainly driven by rapid advances in telecommunications and information technology. The challenge for the service management today is how to integrate all the elements that exist in the consumer service to fit the strategy of the company's operations that have been set. This study aims to determine the effect of quality of service to satisfaction and its impact on the loyalty of transport users cv. Sempati star majanan medan -banda aceh. Type of research is quantitative research using survey method. The number of samples in this study as many as 100 respondents. The sampling technique used is accidental sampling. Methods of data collection is done by observation, interview, questionnaire. Data analysis method is done by data analysis of path diagram (path analysis). The results showed that tangible partially have a positive and significant influence on satisfaction, responsiveness partially have a positive and significant influence on satisfaction, partial reliability has a positive and significant impact on satisfaction, assurance partially have a positive and significant influence on satisfaction, Partial has a positive and significant influence on satisfaction, partial satisfaction has a positive and significant impact on loyalty of users of CV bus services. Sempati Star, while simultaneously obtained results that the quality of service (Tangible, Responsiveness, Reliability, Assurance, emphaty) and satisfaction together have a positive and significant influence on loyalty The results of research using path analysis showed that tangible directly affect loyalty, responsiveness influence Directly to loyalty, reliability directly affects loyalty, assurance directly affects loyalty, empaty indirectly affects loyalty, that satisfaction is an intervening variable.

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