Language is the most powerful means of communication, a vehicle of expression of cultural values and aspirations and instrument of conserving culture. As such language is an important means to acquire and preserve the identity of a particular group or community. This also affects how linguistic conflict plays a role in religious conflict and how it is manipulated by certain groups. We have to use language in the positive sense to manage socio-cultural, linguistic, religious and political needs of the world. The paper therefore highlights that language and religion have to be used in a positive manner especially in Malaysia which is a multi-racial country.
Objectification Theory provides an important framework for understanding, research and action to improve female lives in an environment of socio-culture that aims sexually the female body and equates the value of a female with the appearance and sexual function of her body. This concept paper examines the need to understand one media representation theory which is Objectification Theory. The method used for this study therefore relies on extensive literature on objectification theory. The paper finds that objectification theory is relevant in the study of horror movies as it portrays the ways media sets the agenda on how women are to be portrayed to garner sales. This type of study could also be extended by future research into the social impact of stereotyping women on slashing movies. An expanded version of this study could contain the psychological and cognitive impacts of slash films on the viewers in a section within the literary review. In addition, actual surveys, interviews, and focus groups could be conducted in the form of a first-hand analysis of these cognitive effects.
The Republic of Korea plays one of the leading roles in the global economy and is a dynamically developing country. As one of the key elements of South Korea's success, many researchers in their works note the so-called concept of "soft power". The Republic of Korea has great resources of "soft power" and actively uses them. The concept of "soft power" considered in this paper was first proposed by J. Nayem and now this concept has firmly entered the lexicon of world science. The Republic of Korea turned to the concept of "soft power" about twenty years ago. The strategy of the modern concept of "soft power" of the Republic of Korea is based on the dissemination of traditional cultural values and pop culture. South Korea places a great emphasis on the "soft power" of culture, which helped it shape a positive image and create its South Korean attractive brand on the world stage. In this paper, the "soft power" of the culture of South Korea is considered using the example of cybersports and the phenomenon of "Korean wave" or "hullu" Korean pop culture plays a vital role in the global economy of Korea and is dynamically leading in the music industry around the world.The key element in this economy growth is often cited as 'soft power' by many researchers alike. The concept of soft power was first proposed by Joseph Nye in regards to the ability to achieve goals through attraction and persuasion, rather than coercion or fee. The concept of soft power in the Republic of Korea is based on the dissemination of their pop culture and cultural values. This concept paper looks at how Korea uses soft power in the phenomenon of "Korean wave" which helped shape a positive image and create its Korean attractive brand on the world stage. The discussion states that soft power is more is a more efficient and effective concept in global culture as it provides more sustainability for in terms of cultural growth.
The Malaysian Armed Forces (MAF), comprising the Army, the Navy and the Air Force, and entrusted with the important responsibility of national security, is also expected to project a positive image of Malaysia in the international arena as it (the MAF) engages in peace-keeping and relief operations with joint forces from various other countries. Like almost every other institution in the world, it has been impacted by globalisation, and is thus constantly engaging in efforts to upgrade itself in all aspects, especially those related to equipping itself with the necessary knowledge and expertise required to meet the demand for better services to the country and the people. The paper looks at the status quo of the English language in relation to the three Services (Army, Navy and Air Force), and the role played by the English language in the career development of an Armed Forces officer using Task Based Language Teaching focussing on Acquisition-Learning hypothesis and the Affective Filter hypothesis. The findings show that all four language skills, namely, listening, speaking, reading and writing are important to the MAF officers.
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