T D C Iopposition the 'Vote Blue, Go Green' strategy had a positive impact on the party's image: the environment operated as a valence issue in a period of raised public concern, particularly about climate change, and Cameron's high-profile support contributed to the cross-party consensus that delivered radical change in climate policy. Although the Coalition Government has implemented important environmental measures, the Conservatives have not enhanced their green credentials in government and Cameron has failed to provide strong leadership on the issue. Since 2010, climate change has to some extent been transformed into a positional issue. Conservative MPs, urged on by the right-wing press, have adopted an increasingly partisan approach to climate change, and opinion polls reveal clear partisan divisions on climate change amongst public opinion. As a positional issue climate change has become challenging for the Conservatives, showing them to be internally divided, rebellious and inclined to support producer interests. This article makes a contribution to our understanding of Conservative modernisation, whilst also challenging the dominant assumption in the scholarly literature that the environment, particularly climate change, is a valence issue.

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