Humankind faces a plethora of environmental problems, many of which are directly influenced by individual human behaviour. To better understand pro-environmental behaviour, we here try to identify interindividual markers that explain variance in the frequency of every-day pro-environmental behaviour. So far, research on this topic has mainly relied on subjective self-report measures and has yielded mixed results. In this study, we applied a neural trait approach to assess stable, objective individual differences. Using source-localised electroencephalography, we measured cortical activation at rest and combined our neural task-independent data with an ecologically valid assessment of everyday pro-environmental behaviour. We find whole-brain-corrected evidence that task-independent baseline activation in the right lateral prefrontal cortex, a brain area known to be involved in cognitive control and self-control processes, explains individual differences in pro-environmental behaviour. The higher the cortical baseline activation in this area, the higher the frequency of everyday pro-environmental behaviour. Implications for the promotion of pro-environmental behaviour are discussed.

Given the urgency of climate change mitigation, motivating individuals to behave in sustainable ways constitutes a key challenge for environmental science. Although many studies evidence people’s long-lasting pro-environmental attitudes, such attitudes often do not translate into behavior. The present research hypothesizes that cognitive resources are a crucial moderator, explaining when pro-environmental attitudes turn into behavior. Specifically, we investigate the attitude–behavior gap while taking a “cognition perspective” on environmental behavior. Using experience sampling, the present research demonstrates that individual differences in central aspects of cognitive control (assessed by working memory capacity) moderate the relationship between environmental attitudes and behavior. Our correlational findings suggest that people with positive environmental attitudes also require high working memory capacity to behave in line with their ideals. Our results do not only provide empirical support for recent theorizing in environmental research, but, perhaps more importantly, might offer a central lever for behavioral change initiatives (e.g., “nudging”).

Intergenerational sustainability is probably humankind’s most pressing challenge, exacerbated by the fact that the present generation has to incur costs in order to benefit future generations. However, people often fail to restrict their consumption, despite reporting strong pro-environmental attitudes. Recent theorising sees self-control processes as key component of sustainable decision-making and correlational studies support this view, yet causal evidence is lacking. Using TMS, we here disrupted an area known to be involved in self-control processes, the right dorsolateral prefrontal cortex (dlPFC), to provide causal evidence as to whether diminished self-control leads to less intergenerational sustainability. Participants then engaged in a behavioural economic paradigm to measure sustainable decision-making towards the next generation. This adequately powered study could not find an effect of inhibiting the right dlPFC on intergenerational sustainability. This result holds when controlling for a number of relevant covariates like gender, trait self-control, pro-environmental attitudes, or cortical thickness at the stimulation site. We seek to explain this result methodologically and theoretically, and speculate about other brain areas that could be more strongly related to intergenerational sustainability, e.g. the mentalising network.

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