Wednesday, April 1, 2020, Minister of Finance Sri Mulyani Indrawati said that the four sectors most affected by the corona Covid-19 epidemic were households, MSMEs, corporations, and the financial sector. Households will experience a significant decline in terms of consumption because the community is no longer active outside the home so that purchasing power is decreasing and threatened with loss of income because they cannot work to fulfill their basic needs especially for poor and vulnerable families in the informal sector. The micro small and medium business sector (MSME) is under pressure due to not being able to conduct business activities so that the ability to meet credit obligations is disrupted, this increases the bank's Non-Performing Loans (NPL) for MSMEs further worsening economic conditions. At the time of the 1997-1998 crisis where SMEs as economic saviors, now suffered a huge blow because there are restrictions on economic and social activities. (Tempo, 2020). This research is to find out the economic impact in the co-19 pandemic vortex that is happening in the community, especially for MSMEs & small traders and to know how they can take to survive the global crisis that is in front of their eyes? Will they return to being heroes like during the 1997-1998 crisis or will it fall this time.

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Article 33 of the 1945 Constitution aspires to the Indonesian economy being managed by the state with the aim of the prosperity of the Indonesian people. But the fact is that prosperity is only enjoyed by certain people and certain groups because the economy is only controlled by those who are only a small part of the Indonesian people. The growth of super markets, modern retail stores such as IndoMart, AlfaMart in all corners of the country, both villages and cities, has displaced traditional markets and caused traditional traders to go out of business. This is a violation of the constitution and must be stopped. Traditional traders are populist economic actors in the economic system, so the state must not commit arbitrariness, such as allowing competition, unhealthy competition between traditional traders and modern retail traders. This study aims: a). Knowing the need for social construction to traditional traders, b). what is the impact of the presence of modern retailers on traditional markets, c). the response of traditional traders to the mushrooming of IndoMart and AlfaMart, d). How should the local government protect Traditional market traders. This study uses a qualitative approach, with its social paradigm of social definition. Data retrieval through in-depth interviews, observation, documentation, while data analysis uses Interactive Miles and Hubermann Models. The results of the study show that it was necessary to do "Social Reconstruction" to traditional traders. The presence of modern markets has resulted in declining sales levels, the flight of buyers from the “Sleko” market, “Besar” market, and other traditional markets. This condition creates an "economic shock" for traditional traders because they felt their territory is "robbed" by traders who have large capital. If this condition is left uncontrolled, it would create social insecurity, namely traders become unemployed, beggars, which shall trigger an increase in crime rates. Local governments must act quickly by doing "Social Trader Reconstruction Traditional". A policy that was oriented to the economy of the people to revive traditional markets and allow traditional traders to resell. Don't treat people only become social objects! Economy, politics of politicians and regional governments at certain times such as the regional elections and the presidential election

In the PKM program, our partner is the Potential Development of Hendrosari Village, Menganti District, Gresik Regency. The location of this village is close to Benowo District, Surabaya City, East Java Province. This village has the potential to strengthen management in the management of Tourism Villages and the results of products managed by the Village Owned Enterprises. This tourism village is located on village land with an area of around 10 hectares with the potential for nature tourism with the concept of education.Based on the results of interviews and observations there are two problems faced by partners, 1) The lack of optimal management of Village-Owned Enterprises (BUMDEs) that manage Eduwisata. 2) Lack of knowledge and community participation to develop the potential of the village and Lontar Sewu tourism. Some of the things planned by the PKM team are to streghten management BUMDes by holding seminars and workshops to improve the knowledge and abilities of the Hendrosari Village community in general and the BUMDes management in particular. The purpose of this activity is to improve capabilities that have an impact on good business management and increase of capabilities BUMDes management, community and village income.This activity was realized with an approach in the form of making a sustainable cooperation program until the end of PKM, creating a family atmosphere between the two and understanding that the problems experienced were a shared problem so that they could be solved together according to the level of responsibility to achieve the expected benefits, namely increased yields, production and productivity and competitiveness, independence and welfare of the community.

The way of marketing products or services for now has changed. Currently marketing does not have to be done by meeting in person. Simply by using the digital marketing application, entrepreneurs can make sales without being limited by space and time. However, the development of digital technology is not accompanied by the development of utilization by Micro, Small and Medium Enterprises. This means that not all entrepreneurs, especially micro and small entrepreneurs, utilize this technology. So that small and medium entrepreneurs use the old pattern of running their business, especially in the marketing sector. Based on this, researchers conducted research using qualitative research methods to find out how these micro and small entrepreneurs run their businesses in the era of rapidly developing digital marketing technology