Passenger acceptance is a key factor for the successful integration, uptake and use of autonomous vehicles (AVs) in the domain of public transportation. Especially knowing opinions and attitudes around safety, comfort and convenience. We discuss a pilot study conducted as part of a larger research project where AVs are being tested to transport members of the general public on a specified route with designated stops. We present preliminary findings of fieldwork conducted where people were asked their opinions and attitudes both before and after riding on an AV shuttle as a passenger for the first time. This allows us to compare user expectation beforehand with actual experience afterwards.

The integration of autonomous vehicles (AVs) onto public roads presents both technical and social challenges. Public understanding and acceptance of AVs requires engagement with people who live in, work at or visit cities where they are deployed on public road networks. We investigate the impact of one of the first placements of AV passenger transport on public roadways: the Sion <>. This latebreaking research presents preliminary results from interviews with local shopkeepers, residents, pedestrians and drivers to understand their attitudes and opinions of the shuttle. We also discuss videobased fieldwork that demonstrates how drivers negotiate next moves with one another through their windscreens using embodied signals such as gestures, lip-reading, and head nods to coordinate and manage a traffic situation. Finally, we consider the implications for how fully autonomous vehicles might be designed to take into account the subtle negotiations that road users engage in to coordinate with one another.

A service experience corresponds to a social process whose "production" involves both a provider and a client. This production process that leads to a problem resolution does not follow a linear sequence, as in the case of industrialized organizations. Through ethnomethodology, we are able to "tangibilize" the social codes and systems of beliefs that drive the service experience. Then, through scriptwriting and role plays, we redesign, safeguard (risk management), price, and test the new service. After three years of applying this approach in our service lab, hundreds of students have been introduced to the process of ethnomethodology and have designed their own services. To illustrate the approach, we present in this paper a service design that we have implemented for the tourist information service of Crans-Montana, Switzerland.

In the mobility sector, a large number of new technologies such as autonomous vehicles (AVs) and services (e.g. carpooling) are emerging. AVs involve not only passengers, but also authorities, manufacturers, public transportation companies, law enforcement officials, drivers, pedestrians and shopkeepers. Applying phenomenology -the description of a phenomenon's live experience [1] -to this case of Mobility as a Service (MaaS) contributes to understanding its complexity and provides insights of users' perception of risk related to the AVs. This new technology brings many opportunities to improve our mobility system. Identified potential risks can affect the efficiency and the perception of the service. In this exploratory research, we have employed a technique called experimental phenomenology to identify these risks. The major advantage of this approach is to take into account the perception of passengers as a driver for design.