Companies which compete each other with the goal to properly fulfil customer needs develop their marketing strategies based on many factors such as psychological, economical and socio-cultural factors. Cosmopolitanism is such concepts that companies need to take into account in terms of how consumers form their purchasing decisions. The main subject of the study is the level of the cosmopolitan tendencies of the consumers and the effects of the demographic features and the dimensions of the global consumer culture that cause these tendencies to form. For this purpose, the level of the cosmopolitan tendencies of the participants were analyzed and various findings were reached. In this context, unlike similar studies, in this study it was carried out a classification on Turkish consumers and the consumers' cosmopolitan tendencies were divided into three levels. After that, correlations of the three levels of the consumers' cosmopolitan tendencies were investigated in terms of the demographics features. By doing so, a cosmopolit profile was aimed to be revealed.
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