Based on initial data from the digital Yearbook in 2017, the internet users in Indonesia have reached 51%, and 40% of social media users. An indication of this, the Central Government did a digital tourism policy (E-tourism) was considered appropriate for Indonesia's tourism development, so that it could grab the number of visits of tourists to 20 million by the year 2019. E-tourism is expected to give a significant impact on the development of Indonesia's tourism, as a marketing platform through the infinite gives comfort and efficiency of the place and the cost. This article focuses on the implications caused by E-tourism on the value to the community based tourism (CBT) institutional value. CBT is a form of community-based tourism development established by local people and recognized by the local authorities and the Central Government. Data collection is done by a review of the literature in the last 10 years. Literature review consists of two parts. In the first part, we will look at closely about e-tourism. In the second part, we will assess the value of innovation in CBT. The results can be expressed that values CBT experience some change as a form of adaptability during the era of digitization. Implications or changes that occur with the introduction of e-tourism in early stage of CBT CBT is interested in managing a business by the entrepreneur approach. Changes in cultural values on community-based tourism can be anticipated by their own

Based on Statistics Indonesia (BPS) data in 2018, Indonesian tourism villages have reached 1,734. It indicates that rural communities are significantly involved in the development, especially in the tourism sector. Tourism development based on the community is known as community-based tourism (CBT). During this tourism 4.0 era, CBT is required to use Information, Communication, and Technology (ICT). Previous research suggests that e-CBT is the precise form of involving CBT in the digitalization of the promotion, marketing, information exchange, and management aspects. There is a fantasy illustrating that e-CBT is a form of sustainability in confronting tourism 4.0. The focus of this research is CBT in rural areas or village communities that synergize tourism village management using ICT. The research method used is qualitative with a single case study approach. The theory used is the symbolic convergence theory to explain the dramatizing messages that occur in e-CBT. The results show that e-CBT used imaginative language in the form of wordplays so as to bring awareness to maintain local wisdom. Moreover, it was found that the role of social media started to be considered by the village community besides as a means of information exchange.

In 2018, the Ministry of Tourism of the Republic of Indonesia stated that 70% of tourists both foreign and domestic tourists use digital media for booking and selling tourist trips; tourists who make online purchases by 51% are carried out by millennials. This condition reflects that Indonesia's tourism is ready for tourism 4.0. Thus, the Ministry of Tourism emphasizes the development of human resources to accelerate digital lifestyles. Therefore, Community Based Tourism (CBT), as a human resource at the local level, sustainable, needs to develop themselves through innovation and collaboration. This study aims to examine the structuration process of collaboration and CBT innovation during tourism digitalization. This study uses a qualitative method. Data was collected from the literature review of the last 5 years, observations and interviews to be able to see the initial communication structure and subsequent structural changes which allow and limit the innovations made by CBT. The informants selected and in accordance with the research were managers of the Tourism Skyline Village, Mangunan, Bantul, Yogyakarta Special Region Province. The results can be stated that in the management system of CBT, agents appropriate resources and rules, which were originally produced and then reproduced for deliberate adaptation through actions and interactions to achieve goals. The structure that is formed and precisely can help complete the goals of collaboration and bring about a continuous diffusion of innovation. Collaboration and innovation of CBT through cooperation in the promotion and development of tourism products with the government, Generasi Pesona Indonesia (Gen-PI), and academics is more done especially during tourism 4.0.