A debatable consensus on and appropriate approaches to literature review function as the theoretical background of the paper. It redefines the literature review substance, synthesis, and procedure to literature matrix, and literature review assessment. In addition, some implications are to interpret the discussion. Finally, finding of the present study is applicable to any study fields at it generally provides matrix for which writing literature review can be easily conducted. Suggestions, identical to the potential of further studies and its application by on-going researcher and writer, are holistically provided.

Agency/distributorship is a marketing tool in an economic system that is felt to be effective and efficient in relation to marketing networks. Normally, the regulation of agent and distributor activities has not been regulated in a specific formal law but is spread in various laws and regulations at the level of Regulations or Ministerial Decrees which do not specifically regulate agency or distributor activities. From the perspective of civil law, the validity of agency and distributor activities is based on Article 1338 of the Commercial Law Book. as the principle of freedom of contract which regulates the rights and obligations of parties in an agency/distributor agreement, namely between a business actor or principal and an agent or distributor.

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