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Technical and technological advances in food production have brought substantial changes in quantity, quality, diversification and availability of food. The food industry is driven by business activity and objectives, which in turn have considerably affected consumer behavior. While the consumers in general are ready to get adopted and accept the variety of food due to business globalization, thus increasing their preferences to the food that was not available to their vicinity in the past and to the industrial processing such as additives and flavor for extending the duration of consumer durables, a concern has been raised; organic food in a traditional way is healthier. State institutions from their own side have passed many regulations to ensure that food industry and production meets the needed criteria of safety for consumption while businesses compete against each other primarily in making their own way to profit. Yet, an increasing number of consumers worldwide, for their own safety, find it more preferable to undertake a degree of food processing or preparing it on their own. This paper looks at the trend of this consumer behavior in the Polog Region of the Republic of Macedonia, supplemented by a case study of an organic food restaurant located in the city of Tetovo.

Environmental pollution has a direct or indirect effect, and is mainly caused by human activity or environmental processes that have harmful effects in the environment and human life. In Kosovo the air pollution in Kosovo is quite evident in the industrial areas. The power plant of KEK (TCA and TCB), from the Cement Factory and ferronickel etc. In the vast majority of cases, the pollution is caused by the emission of sulfur dioxide (SO2), azotes (NOx), ozone, lead and other heavy metals, such as carbon monoxide (CO), dust, PM10,PM2,5 and steamy organic components. The aim of this inquiry is to study the air pollution in urban and industrial areas and to take further measures for estimation of air emissions. This scientific paper will with analyze the effect of ferronickel in environment and the facilities in Kosovo Energetic Corporation as the main cause air pollution in urban areas. Based on the arguments provided from this study it is concluded that the main pollutants in urban and industrial areas are the power plants (Kosova A and Kosova B). industrial complex of Mitrovica, the circulation of cars in urban areas, Ferronickel in Drenas, the Cement Factory Sharcem of Han iElezit. The process of monitoring the air quality it is conducted by the Hydro-Meteorogical Institute and some of the economic operators such as Ferronickel and KEK.