This study aims to explain the presence or absence of the impact of several independent variables, namely Digital Marketing, Electronic word of Mouth (e-WOM), Personal Seling and the Influence of Competitor Products as Moderating Variables on Purchasing Decisions. The purchase decision in this study is the decision to choose a copy trading application issued by PT Digital Cerberus Indonesia, a growing local cryptocurrency platform (starup). The research was conducted at a digital currency trading company, PT Digital Cerberus Indonesia, based in Bekasi, which has 2,135 users and a random research sample of 100 people was taken. PT Digital Cerberus Indonesia is a company founded by the author in 2021 and managed until now. The research instrument used is in the form of a questionnaire that has passed the validity and reliability test so that the instrument is declared valid and reliable. Furthermore, the collected data was analyzed by the SPSS 26 method including Correlation test and Multiple Regression test. The results showed that Digital Marketing variables had a positive impact on the decision to choose the Cerberus copy trading application. Word of Mouth Electronic Variables have a positive impact on the decision to choose Cerberus applications. Poersonal Selling variables have a positive impact on the decision to choose the Cerberus application. This means that the three independent variables themselves affect the decision to choose a cerberus treading coffee application. From multiple regression analysis, it is concluded that the three free variants mentioned above together (simultaneously) have a positive impact on the decision to choose the Cerberus application. The moderating variable does not have a positive impact on the decision to choose the Cerberus application.
Tujuan penelitian ini bagaimana cara untuk mencapai pembangunan masyarakat yang berkelanjutan yang ada pada RW 28 Desa Tlajung Udik Kecamatan Gunung Putri Kabupaten Bogor, maka diperlukan manajemen sumber daya manusia yang baik. Dalam jangka panjang, pemberdayaan ekonomi ini akan berkontribusi pada pembangunan masyarakat yang berkelanjutan. LSM, melalui peningkatan kapasitas, mengembangkan kapasitas masyarakat seperti kemampuan, keterampilan dan pengetahuan dalam memobilisasi sumber daya, merencanakan dan mengevaluasi inisiatif masyarakat dan memecahkan masalah untuk memperoleh penguasaan atas kehidupan mereka. Hal ini juga memotivasi masyarakat untuk berpartisipasi dalam proyek dan membantu mereka untuk meningkatkan kualitas hidup mereka. Makalah ini menunjukkan bahwa semua program dan fungsi LSM tersebut dapat berkontribusi terhadap terwujudnya pembangunan masyarakat yang berkelanjutan.
Transportation is one of the people's needs in community activities in the digital era, especially in Jakarta. One of the public transport available is Transjakarta, which is operated by PT Transportasi Jakarta. This study aims to determine the performance that is affected by the problem of bus operation officers who lack the initiative to involve themselves in the task. There is still no close cooperation between various lines in completing the work. In this study, the population was bus operations officer 1 PT Transportasi Jakarta, as many as 420 people. The sample used in this study was 200 samples with a significance of 5% with a simple random sampling method. Statistical multiple regression analysis was used to measure the effect of work involvement, work loyalty and teamwork on the performance of operator officers at PT Transportasi Jakarta. The results of the partial study for work involvement have no effect on performance, while work loyalty and teamwork have an effect on performance. Meanwhile, simultaneously (simultaneously) work involvement, work loyalty and teamwork will affect performance with a coefficient of determination of 68.1%, while 31.9% of other variables are not included in this study. This research is expected for officers to increase loyalty along with increase teamwork. For further researchers to add other variables so that the results obtained are more realistic. For PT Transportasi Jakarta to immediately change the performance appraisal component which has been emphasizing group values to personal-oriented values.
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