Purpose As a part of a larger study, the purpose of this study is to explore the learning outcomes for the “manager as coach” when exemplary managers are engaged in coaching their respective employees. Design/methodology/approach A qualitative, multi-case study using an adaptation of the critical incident technique and semistructured interviews was employed with 12 managers and their respective direct reports totaling 24 interviews. Content and constant comparative analyses were used to analyze the data. Findings A total of five themes and 19 subthemes were identified regarding managers’ learning outcomes from managers’ perspectives. From the perspectives of their employees as coachees regarding their managers’ learning outcomes, one theme with three subthemes emerged. Originality/value Limited empirical research has explored the developmental outcomes for managers who serve as coaches for their employees. This study examined the outcomes associated with managerial coaching from both the perspectives of the managers who coach and their direct reports. The findings of this research provide more insight into the benefits managers derive from coaching their employees.