Sand and fines production is one of the oldest problems in petroleum industry and one of the toughest to solve. Today, many active and passive technologies and methods exist; in some cases some sand and fines production is manageable, while for others it cannot be tolerated at all. Also, many wells do not produce sand or fines from the onset and may not require an active sand control solution until later in their live. Chemical sand control solutions have been around for many years have always been attractive due to their ability to be installed without any restrictions to the well bore geometry. However, due to the difficulties with placement and in many cases their association with some degree of reduction in permeability there has been some reservation to use chemical methods as a standard. This paper presents a unique chemistry that not only increases the maximum sand/fines free rate without a significant reduction in permeability, but also discusses the advanced placement techniques essential for a successful application. This paper includes study of two hundred and fifty wells which has been treated by using zeta potential altering chemistry and shows analysis of both failed and successful applications and the lessons learned.