Purpose The purpose of this paper is to explore the potential of corporate social responsibility (CSR) initiatives in an Indian context, especially in the light of the “skilling India” mission initiated by the government. The aim here is to understand the dynamics of CSR initiatives and how they can be a catalyst for the training of skilled labour in support of the Indian hospitality industry. Design/methodology/approach The research is exploratory in nature and is primarily based on qualitative data. Semi-structured interviews were conducted for data collection. Interpretative phenomenological analysis was used to draw out insights as to how practitioners in corporate entities experience the role and potential of CSR initiatives in the context of the “skilling India” mission initiated by the Government of India. Also, secondary data, such as academic, institutional and trade literature, were studied. Findings The paper discusses the immense but untapped potential that CSR measures hold for “skilling India”. It also explores the prevailing gap and the possible measures to be taken to meet the requirement for skilled labour now and in the future. Originality/value The paper integrates CSR possibilities with the government’s mission to improve the skills-deficit problem. The findings of the paper reveal significant aspects of CSR initiatives and adds value through corporate initiatives, in turn bridging the gap and addressing the critical need for skilled labour in the Indian hospitality industry.

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Jagadguru Adi Shankaracharya was born in 8th Century A.D. at village Kaladi situated on the banks of the Periyar River in Kerala, India. Many scholars of Sanskrit language, Indian history, Culture and ethos are of common opinion that Hindu religion would not have been in existence if Jagadguru Adi Shankaracharya would not have been lived / taken birth. He has been widely known as an incarnation of Lord Shiva. This paper attempts to study and develop an insight from the life, events, teachings, lineage and practices of “Jagadguru Shankaracharya” and co-relating the same to the contemporary concepts, practices of management discipline and chart out lessons to be learnt for the managers / CEOs.

Looking to the present social stratum of the Country and a dire need for the balanced growth of the country, there needs a broader vision by moving ahead from the triple bottom line ("People, Planet and Profit")

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