Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth terhadap brand image dan purchase intention serta pengaruh variabel brand image terhadap purchase intention pada Karsa Moyang. Sampel dalam penelitian ini adalah pengguna aktif Instagram pengikut brand Karsamoyang dan terdapat 84 sampel yang digunakan. Data yang digunakan adalah data primer. Metode pemilihan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling. Metode analisis yang digunakan adalah SEM Warppls dengan melakukan perhitungan nilai goodness of fit dan pengujian hipotesis. Setelah melakukan pengujian, peneliti mendapatkan kesimpulan yaitu variabel electronic word of mouth memberikan pengaruh positif dan signifikan terhadap brand image. Variabel electronic word of mouth memberikan pengaruh positif dan signifikan terhadap purchase intention. Variabel brand image memberikan pengaruh positif dan signifikan terhadap purchase intention. Kata Kunci: electronic word of mouth, brand image, purchase intention.
Business development can be hampered if the owner does not understand financial report. This happened to members of the Mina Lestari Fish Cultivators Group. Most of the mebers are unable to make financial reports. This absence of these financial reports will also hinder access to capital which will ultimately hinder business development. The purpose of this sevice is to provide training on making reports on cost of production and income statements. These financial reports can be used to access capital and develop their business. This community service is carried out using counseling method. The service team begins the service by introducing financial report and their elements. After that the servant teaches to make a report on the cost of production and income statements directly on the members’ catfish ponds. The service team also provides an overview of access to capital and business development to increas profit margin. The members of Mina Lestari Fish Cultivators Group are directly involved in every actifity. Through cooperation with various parties, this service can run smoothly so that the purpose of this service can be achieved. Keywords: business development, cost of production, financial report, income statement Abstrak: Perkembangan usaha bisa terhambat jika pemiliknya tidak memahami laporan keuangan. Hal tersebut terjadi pada anggota Kelompok Pembudidaya Ikan Mina Lestari. Sebagian besar anggota Kelompok Pembudidaya Ikan Mina Lestari tidak mampu membuat laporan keuangan. Tidak adanya laporan keuangan ini juga akan menghambat akses ke permodalan yang pada akhirnya akan menghambat perkembangan usaha. Tujuan dari pengabdian ini adalah memberikan pelatihan mengenai pembuatan laporan harga pokok produksi dan laporan laba rugi. Laporan keuangan tersebut bisa digunakan dalam mengakses permodalan dan mengembangkan usaha. Pengabdian ini dilakukan dengan metode penyuluhan. Tim pengabdi memulai pengabdian dengan mengenalkan laporan keuangan dan elemen-elemennya. Setelah itu pengabdi memengajarkan membuat laporan harga pokok produksi dan laporan laba rugi secara langsung pada kolam lele anggota. Tim pengabdi juga memberikan gambaran mengenai akses ke permodalan dan pengembangan usaha untuk meningkatkan margin laba. Anggota Kelompok Pembudidaya Ikan Mina Lestari terlibat secara langsung dalam setiap praktik penghitungan laba rugi usaha. Melalui Kerjasama dengan berbagai pihak, pengabdian ini dapat berjalan dengan lancar sehingga tujuan pengabdian ini bisa tercapai.Kata kunci: harga pokok produksi; laporan keuangan; laporan laba rugi; pengembangan usaha
Penelitian ini bertujuan untuk menguji serta menganalisis pengaruh service quality dan harga terhadap customer satisfaction. Penelitian ini merupakan jenis penelitian deduktif dengan pendekatan kuantitatif. Sampel penelitin ini dipilih dengan menggunakan teknik purposive sampling dengan jumlah 109 responden. Sampel di dapatkan dari penyebaran kuesioner dengan menggunakan google form. Kriteria responden yang ditetapkan pada sampel penelitian ini adalah pelanggan yang pernah melakukan transaksi pada E-Commerce. Penelitian ini menggunakan teknik analisis data regresi linear berganda dengan metode skala likert kemudian dioalah pada progam SPSS.Hasil penelitian ini membuktikan bahwa service quality dan harga berpengaruh secara signifikan terhadap customer satisfaction, dengan demikian agar mampu bertahan dan memenangkan persaingan bisnis jual beli online, maka platform E-Commerce harus dapat menjamin service quality serta harga yang murah untuk dapat mempertahankan atau bahkan meningkatkan customer satisfactionnya
SUMMARY Human resources is seen by the company as a valuable asset that must be maintained existence. In the process, the employee will face a variety of conditions that will impact the results of the work done by employees. One of the conditions experienced by the employee is stress. In this study, researchers took the challenge variable stressor as a challenge stressor forms of stress because stress is a condition that a positive impact on employee performance. With good employee performance, expected performance of the company as a whole will be better. This study examined the effect of stressors challenge to the task performance with self-efficacy and motivation to work as a mediating variable. In this case, the researchers suspect stressor challenge will be a positive influence on task performance of employees. In this study, researchers recruited variable self-efficacy and motivation to work as a mediating variable that will mediate the effect of stressors on task performance challenges. The sampling method using a non-probability sampling, that every element in the population do not have the opportunity or the same chance to be selected as a sample. Non-probality sampling method used in this study is a convenience method to select members of the population that is most easily found as respondents. Sampling was done by purposive sampling, ie sampling with certain criteria in order to samples taken in accordance with the purpose of research. The population of this research is employees at one company in DIY as respondent for allegedly will be able to provide a response to stressors experienced Challenge to Task Performance. Keywords: Challenge Stressors, Self Efficacy, Motivation to Work, and Task Performance
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