The automotive industry has come a long way since its starting with a horseless carriage in the 1860s. The automotive sector is regarded as an important driver of economic growth. The paper looks into the ongoing development in the automobile industry. The current study is explanatory in nature and gathers data on the automobile industry. It provides in-depth knowledge of the most recent developments in this sector. The results show that the Asian market, with its availability of a large and cheap labour force and growing market, has seen significant maturation. In contrast, with its culture of research and innovation and the presence of major automobile companies, the European market has been able to draw growth from other parts of the globe, which has ultimately allowed them to maintain their stance in the market. There has been massive development in the automobile sector in recent years. But an increasing number of competitors, environmental laws and other multiple factors are affecting the industry. The findings implies that these factors need to be properly tracked as it plays a crucial role to predict the future market and helps in better understanding the automobile market to gain sustainable competitive advantage.

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To understand the demand of the constantly changing software market environment, the known attributes and factors of employee behavior such as team size, requirements, innovation, culture, experience, and software development frameworks should be considered to make decisions. The interrelation between these available resources helps to understand the developmental process better and attain the better result. This paper examines and compares the sustainable key factors in the IT companies of Nepal to get a better understanding of the factors which can help the companies grow and maintain their position in the market. For this study, the factors de ined by Clarke and O'Connor (2012) were carefully looked at and closely compared with the reviews from the software developers. This research was done based on questionnaires asked between software developers and a group of freelancers and a semi-structured interview conducted with the CEO of two software companies. The result suggests that the employee attitudes were highly dependent on some factors de ined by Clarke and O'Connor (2012) which was later compared with Sobhani, Wahab, and Neumann (2017) employee performance factors to provide a perspective of employee behavior and decision making. Finally, the study sorts the result based on the priority and provides a new perspective gained during the research, which could aid in strategic decision-making for sustainable growth in the software industry. The software industry of Nepal is still in the growing phase, and many changes are going on within a short time frame. Close monitoring of the factors affecting the software developer's behavior and satisfaction level will help managers comprehend their employees' needs better and take a proper coordinated decision.