Background: Micro-blogging services empower health institutions to quickly disseminate health information to many users. By analysing user data, infodemiology (i.e. improving public health using user contributed health related content) can be measured in terms of information diffusion. Objectives: Tweets by the WHO were examined in order to identify tweet attributes that lead to a high information diffusion rate using Twitter data collected between November 2019 and January 2020. Methods: One thousand hundred and seventy-seven tweets were collected using Python's Tweepy library. Afterwards, k-means clustering and manual coding were used to classify tweets by theme, sentiment, length and count of emojis, pictures, videos and links. Resulting groups with different characteristics were analysed for significant differences using Mann-Whitney U-and Kruskal-Wallis H-tests. Results:The topic of the tweet, the included links, emojis and (one) picture as well as the tweet length significantly affected the tweets' diffusion, whereas sentiment and videos did not show any significant influence on the diffusion of tweets. Discussion: The findings of this study give insights on why specific health topics might generate less attention and do not showcase sufficient information diffusion. Conclusion:The subject and appearance of a tweet influence its diffusion, making the design equally essential to the preparation of its content.

The purpose of this research is to pursue a better understanding of citizens' needs in a fast‐changing medium‐sized town transitioning to a smart city. The investigation focuses on the citizens' perceptions of smart city projects, the use intensity of said projects, and further examines what other factors play a part in shaping a citizen's opinion on smart city initiatives concerning their hometown. It was discovered that the majority of citizens perceive smart city projects positively, even though the projects are rarely used. Their behaviour and opinion were not related to their age, gender, and education in contrast to claims from previous research. Citizens had positive perception of the city's offer to involve them in urban planning, but otherwise refrain from actively getting involved. This was mostly due to the fact that they either did not feel the need to do so or were not confident enough in their contribution.