PurposeAs families engage in entrepreneurship, particularly in developing economies, women's engagement in such activities is subject to the traditional cultures, norms and values of the communities to which they belong. This paper aims to investigate how the socio-cultural context influences women's entrepreneurship as women engage in “family entrepreneuring”.Design/methodology/approachThe study draws on an inductive qualitative approach to explore how multiple cultural, social and economic contexts encourage women's entrepreneurship and, thus, position them at the centre of family entrepreneuring within this community. Using snowballing techniques, we analyse narratives from 51 women entrepreneurs, generated through semi-structured interviews, to reveal key insights into the practice of family entrepreneuring.FindingsThe findings reveal the complex socio-cultural context within the “Adja” community, where polygamy, a traditional and cultural practice, enables the transfer of culturally and socially embedded informal knowledge. The study explains how women's entrepreneuring activities are supported by informal in-family apprenticeships, resulting in family members learning specific skills while also experiencing the feeling of belonging to the family. Showcasing the heterogeneity of contexts, particularly those found in Africa, this study challenges the normative view within the Global North and the dominance of the “heroic male” in entrepreneurship by showcasing how women (especially matriarchs) are significant actors in training other women, co-wives, daughters and relatives in family entrepreneuring.Originality/valueThus, this study contributes to the extant literature on family entrepreneuring by revealing an unusual case of women from polygamous families becoming the focal actors in family entrepreneuring activity and challenging the culturally ascribed gender roles to evolve into the breadwinners in their households, as well as focusing on how this process is driven by endogenous knowledge exchange.

Access to land is crucial for food systems to address the challenges caused by habitat and biodiversity loss, land and water degradation, and greenhouse gas emissions. Sustainable food production requires land security upstream for agricultural production. Land security emanates from the land law implemented in-country by government policy. In the span of a decade (2007–2017), three different land reforms have been adopted in Benin. This paper aims to investigate the land rights and land tenure security for sustainable food production according to land law and the factors that influence agricultural entrepreneurial activities in North Benin. The study was carried out in the Borgou department, mainly in five communes that are beneficiaries of the Responsible Land Policy Project of GIZ (Promotion d’une Politique Foncière Responsible: ProPFR/GIZ). A multistage sampling procedure was used to select the agricultural entrepreneur respondents. A total of 102 agriculture entrepreneurs were interviewed in 25 villages. According to land law in Benin, the results highlight the different levels of land tenure security and land rights represented by types of land documents: type contract (use right), certificates of customary ownership (ADC), and land title. The research reveals that 44.3% of the land of agriculture entrepreneurs’ respondents possessed the certificates of customary ownership and 18% possessed the land title. The facilitation of access to legal land documents such as certificates of customary ownership and land titles can protect agricultural entrepreneurship for sustainable food production.