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The case is hypothetical in nature and characters of the case are not based on the life and incidence of any individual or organization. The matching of name and place may occur by chance. The case is based on a management institute which is opened by a corporate house for fulfilling Corporate Social Responsibility. The festival plays a very important and significant role in the tradition and culture of any civilization. It has lots of importance in the Indian culture where number of religions is worshipped and their festivals are celebrated with great enthusiasm and communal harmony. The festivals are not only a source of enjoyment and communal harmony but have its own economic and commercial aspects along with rejuvenation of energies. On the similar philosophy, some of the educational institutes started the concept of annual festival (new nomenclature of cultural festival), in which students are motivated for performing the cultural events within the premises (intra groups) or competition (inter groups) from other similar educational institutes. Superficially, it seems to be only an academic activity but analyzing deeply; it seems to be completely management activity including finance, marketing, human resource and various other disciplines are practically used for the up gradation and propagation of the institute. The cultural event results in the advertisement, branding, public relations, corporate social responsibility, sponsorships and a number of other managerial aspects. The case study focuses on the economic and commercial aspects of the annual festival organized and conducted in the educational institutes. It also generates a sense of creativity and event management skills among the students which ultimately leads to entrepreneurs having a new idea.